Dogswell LiveFree Photo Sweepstakes: #LiveFree4Life




Dogswell LiveFree #LiveFree4Life Sweepstakes (“Sweepstakes”) begins on 

March 15, 2014 at 12:00 AM PT and ends on April 15, 2014 at 11:59 PM PT 

(“Sweepstakes Period”). All times in the Sweepstakes refer to Pacific Time 

(“PT”). Odds of winning depend upon the number of eligible Entries (defined 

below) received. 

ELIGIBILITY: The Sweepstakes is open only to persons who are legal residents 

of the fifty United States or the District of Columbia, who own at least one 

(1) dog and who are the age of majority in their state of residence (18 for 

all states, except 19 in AL and NE and 21 in MS) as of the date of entry 

(hereinafter referred to as “Entrants”). 

Officers, directors, agents, sales representatives, distributors, and employees 

(and the household members [whether related or not] and immediate 

family members, e.g., children, spouse, siblings, parent and the “steps” 

of each of the aforementioned) of Arthur Dogswell, L.L.C. dba Dogswell, 

L.L.C. (hereinafter, “Sponsor”), Fanology, LLC (hereinafter, “Administrator”), 

and each of their respective companies, subsidiaries, affiliates, and their 

advertising, promotion and web design agencies and other individuals/

entities providing services in connection with the Sweepstakes (collectively, 

“Sweepstakes Parties”), are not eligible to enter or win. The Sweepstakes 

is subject to all applicable federal, state, local and other laws. Void where 


Entry constitutes Entrant’s full and unconditional agreement to these Official 

Rules and the decisions of Sponsor and Administrator, which are final 

and binding in all matters related to the Sweepstakes. Winning the prize 

is contingent upon fulfilling all requirements set forth herein, including 

executing and returning any requested documentation.

SWEEPSTAKES PERIOD: The Sweepstakes begins on March 15, 2014, at 

12:00AM PT and ends on April 15, 2014 at 11:59PM PT (“Sweepstakes 

Period”). Sponsor’s computer is the official clock for this Promotion. 

Between March 15, 2014 at 12:00AM PT and April 15, 2014 at 11:59PM 

PT, submit a photo and caption with the required #LiveFree4Life hashtag 

(a “Photo Entry”) on Facebook and/or Instagram. Potential Winner will be 

announced on or around April 21, 2014, on 

Entries that are found to be copies of other entries previously submitted in 

the Sweepstakes or to include content plagiarized from other websites and/

or publications will be void and will result in disqualification. Limit of one (1) 

entry per person per day. A given person may only use one (1) social media 

account (per social media channel) to participate in Sweepstakes; and, a 

social media account may only be used by one (1) person to participate in 

Sweepstakes. If submitting multiple entries, each photo/caption submitted 

must be materially different from photos/captions previously submitted by 

such person as entries. Do NOT submit the same photo/caption via different 

social media channels. Use of any robotic, automatic, programmed or similar 

entry method will void all entries and result in disqualification.

Message and data rates apply if you use your mobile phone for Sweepstakes 

entry. You may be charged by your wireless carrier for participating in the 

Sweepstakes via mobile phone. Be sure to check your wireless carrier's 

pricing plan before participating via mobile phone. Not all mobile phones 

offer wireless Internet access; and, wireless Internet access may not be 

available in all areas. 

HOW TO ENTER: During the Promotion Period, submit a photo and caption 

with #LiveFree4Life expressing how your dog lives “free” doing his funniest 

“dog thing” (i.e., how your dog lets loose and lives a happy life), on Facebook 

or Instagram. 

To enter the Sweepstakes, during the Sweepstakes Period, Entrant must 

adhere to all of the following content guidelines and restrictions.

a) The photograph must be in compliance with requirements of the 

social media channel used to submit the entry.

b) Caption must be in English and include the hashtag #LiveFree4Life, 

highlighting the entrant’s perception of how his/her dog lets loose and 

lives a happy life.

c) Must be original, created solely by Entrant, and may not be plagiarized, 

have been previously published or previously won a prize or award;

d) Must not have been submitted previously in a promotion of any kind;

e) Must not contain material that violates or infringes another’s rights, 

including but not limited to privacy, publicity, copyrights, trademarks 

or other intellectual property rights;

f) Must not disparage Sponsor or Sponsor’s products and/or brands, or 

any other person or party affiliated with the Promotion;

g) Must not in any way, either visibly, or otherwise, contain any brand 

names, logos or trademarks other than those of Sponsor*;

h) Must not contain material that is inappropriate, indecent, lewd, 

pornographic, obscene, hateful, tortious, defamatory, slanderous or 

libelous, or material that promotes bigotry, racism, hatred or harm 

against any group or individual or promotes discrimination based on 

race, gender, religion, nationality, disability, sexual orientation or age; 


i) Must not contain material that is unlawful, in violation of, or contrary 

to the laws or regulations in any jurisdiction where the photograph or 

caption is created.

j) Photo/caption must be truthful and relevant to Sweepstakes theme.

 *Sponsor grants entrants the limited, non-exclusive, non-transferable right 

to use its trademarks solely for purposes of Sweepstakes entry. Such right 

will terminate automatically at the end of the Sweepstakes Period. Any other 

use of Sponsor’s trademarks constitutes an actionable violation of Sponsor’s 

rights in same.

Subject only to any rights retained by the operator of a social media channel, 

entrant grants to Sponsor and its designees the non-exclusive, irrevocable, 

perpetual, worldwide, royalty-free, transferable, sublicenseable right and 

license to use, perform, exhibit, reproduce and/or otherwise exploit the 

photo/caption in any manner and in any and all distribution channels, 

venues or media now known or hereafter devised, without further notice or 

any compensation to entrant. Entrant waives any "Moral Right of Authors" 

(Droit Moral) in the photo/caption. Entrant further agrees, upon Sponsor's 

request and without compensation, to sign any and all necessary and 

appropriate documents so as to effect, perfect or record such grant of 

license rights.

Entrant further expressly acknowledges that Sponsor and its designees 

have wide access to ideas, stories, designs and other literary/artistic 

materials submitted to it from outside sources or being developed by its own 

employees and that such ideas/stories/designs/literary/artistic materials may 

be competitive with, similar to (or even identical to) entrant's photo/caption 

and that Sponsor and its designees shall have no liability to entrant or any 

third party in conjunction therewith.

SWEEPSTAKES DRAWING: Administrator will randomly select the Potential 

Sweepstakes winner from all eligible entries received in a random drawing to 

be held on or about April 16, 2014. Odds of winning the Sweepstakes prize 

depends on the number of eligible entries received. Provided it is in 

compliance with these Official Rules, content of photo/caption will not be 

taken into account in the winner selection process. Potential Sweepstakes 

winner will be contacted via Facebook message or Instagram Direct message 

or by email (if provided) and will be required to return correspondence and 

confirm eligibility within five (5) days of date of notification or prize will be 

forfeited and, at Sponsor’s sole discretion, an alternate winner may be 

selected. Confirmation of eligiblity includes potential winner's completion 

and signing of an Affidavit of Eligibility, a Liability Release, and (where lawful) 

a Publicity Release. If the prize winner’s notification is rejected, returned, or 

deemed undeliverable or the potential winner fails to respond within the 

specified time or if he/she is otherwise ineligible to receive the prize, that 

potential winner will be deemed ineligible and the prize will be awarded to 

an alternate selected at an alternate random drawing to take place 

approximately 24 hours after the initial potential winner’s five-day time 

period has expired or following notification that the initial potential 

Sweepstakes winner was deemed ineligible. Sponsor’s decisions as to the 

administration and operation of the Sweepstakes and the selection of the 

winner are final and binding.

SWEEPSTAKES PRIZE: There will be one (1) prize, (Dogswell LiveFree dog 

food for life of winner’s dog). Approximate retail value (“ARV”) of Prize is 


SWEEPSTAKES PRIZE DESCRIPTION: Dogswell LiveFree dog food for life of 

winner’s dog. From time of prize acceptance, winner will receive one (1) 

bag of LiveFree dog food (up to 28 lb. size; Maximum ARV: $64.99) and 

one (1) case (12 cans) of LiveFree dog food (ARV: $40), per month for the 

natural life of winner’s dog. Prize will be awarded via free product coupons 

redeemable at participating retailers; the coupons being subject to the terms 

and conditions indicated thereon. If winner owns more than one (1) dog, 

winner must select only one (1) dog for receipt of prize. Sponsor may, at its 

sole discretion, allow winner to transfer prize to another dog in the event of 

death, loss or cessation of ownership of winner’s original dog; but, Sponsor 

is in no way obligated to do so and, in such event, Sponsor’s liability will be 

limited to LiveFree dog food previously awarded. Sponsor may condition 

continued award of dog food on winner providing photographs of dog and/

or other documentation upon request. Maximum Total ARV is $18,898.20, 

calculated based on dog’s projected lifespan of (15) years. If total actual 

value of prize is less than $18.898.20, Sponsor shall not be liable to the prize 

winner for the cash difference. 

GENERAL CONDITIONS: Prize may not be transferred or assigned. No 

cash or other substitution may be made, except by the Sponsor and/or 

Administrator, who reserve the right to substitute the Prize in whole or 

in part with another prize of comparable or greater value if the intended 

prize is not available for any reason as determined by the Sponsor in its 

sole discretion. Except where prohibited by law, acceptance of the Prize 

constitutes permission for Sponsor to use winner’s name, hometown, 

likeness, statements and other personally identifiable information, as well 

as the winner's dog, for promotional, advertising and marketing purposes 

in any media throughout the world without additional prize, incentive, 

consideration, consent or review; and upon request, winner will provide 

written consent to such use. All prize details are at Sponsor’s sole discretion. 

If any portion of Prize is cancelled or postponed, the remaining portion of 

the Prize will be awarded as complete and final and no compensation will be 


Sponsor is not responsible for entries/photos/captions that are lost, 

late, illegible/garbled, corrupted, misdirected, defective, inaccessible, 

compromised, incomplete, damaged or delayed and all such entries are 

void. Sponsor is also not responsible for (1) any incomplete, incorrect or 

inaccurate information, whether caused by tampering, hacking, equipment 

malfunction/failure or other cause; (2) any error, omission, interruption, 

deletion, defect, delay in operation or transmission of entries/photos/

captions, communications line failure, theft or destruction or unauthorized 

access to, or alteration of, entries (including photos/captions); or for (3) 

any problems or technical malfunctions, disruptions or failures of any kind, 

including telephone network or lines, computer on-line-systems, servers or 

providers, software or programming (including filtering by the functionality 

of a social media channel) or for damage to one’s computer or mobile device 

due to participation in the Sweepstakes. 

Any person attempting to defraud or in any way tamper with the 

Sweepstakes will be ineligible for the prize and may be prosecuted to the 

fullest extent of the law. Sponsor reserves the right to cancel, suspend and/

or modify the Sweepstakes, or any part of it, if any fraud, technical failures or 

any other factor beyond Sponsor’s reasonable control impairs the integrity 

or proper functioning of the Sweepstakes, as determined by Sponsor in its 

sole discretion. In such event, Sponsor will select the prize winner and make 

the prize available in a manner determined by Sponsor in its sole discretion 

to be fair, appropriate and consistent with these Official Rules. Notice of 

such action by Sponsor will be posted on the Dogswell LiveFree Facebook 

page. Sponsor’s failure to enforce any term of these Official Rules shall not 

constitute a waiver of that provision.

TAX INFORMATION: All applicable federal, state, local, and other taxes on 

prize are the sole responsibility of the winner. Winner must provide his/her 

social security number or tax ID for tax reporting purposes as Administrator 

will file an IRS Form 1099 with the Internal Revenue Service for the fair 

market value of prize as the prize value exceeds $600.00.

GENERAL RELEASE: By submitting an entry, all entrants and the potential 


a) agree to totally and completely release Sponsor, Facebook, Instagram, 

and the other Released Entities from any and all liability for any 

loss, harm, damages, costs or expenses, including without limitation 

property damages, personal injury and/or death arising out of 

participating in the Sweepstakes, or the acceptance, possession, use or 

misuse of the prize, and claims based on publicity rights, defamation 

or invasion of privacy and merchandise delivery, regardless of whether 

any claim(s) for loss or damage under this paragraph, or knowledge of 

the facts constituting such claim(s), exist at the time of entrant’s entry 

into the Sweepstakes or arise at any time thereafter; and

b) agree to fully comply with these Official Rules.

DISPUTES: Entrant agrees that (1) any and all disputes, claims, and causes of 

action arising out of, or connected with, this Sweepstakes (including without 

limitation, any alleged violation of these Official Rules, any controversy 

relating to the arbitrability of any dispute, or any claim that these Official 

Rules (or any part thereof) are invalid, illegal, or otherwise voidable (or void)) 

shall be resolved individually, without resort to any form of class action, and 

exclusively by arbitration to be held solely in Los Angeles, California under 

the auspices of the American Arbitration Association and pursuant to its 

Commercial Dispute Resolution Rules and Procedures; (2) any and all claims, 

judgments, liabilities, and/or awards shall be limited to actual out-of-pocket 

costs incurred, including costs associated with Entrant’s participation in this 

Sweepstakes or otherwise accessing this Sweepstakes, but in no event 

attorneys’ fees; and (3) under no circumstances will you be permitted to 

obtain awards for, and Entrant hereby waives, all rights to claim, punitive, 

special, incidental, and/or consequential damages and any other damages, 

other than out-of-pocket expenses, and any and all rights to have damages 

multiplied or otherwise increased. IN AGREEING TO RESOLVE ANY DISPUTE 





MAY NOT APPLY TO YOU. Judgment upon the arbitration award may be 

entered in any court having jurisdiction thereof. This arbitration provision 

shall be deemed to be self-executing, and in the event that either party fails 

to appear at any properly noticed arbitration proceeding, an award may be 

entered against such party notwithstanding said failure to appear. In no 

event shall Entrant seek or be entitled to rescission, injunctive, or other 

equitable relief or to enjoin or restrain the operation of this Sweepstakes, 

exploitation of any advertising or other materials issued in connection 

therewith, or exploitation of this Sweepstakes or any content or other 

material used or displayed on this Sweepstakes.

All issues and questions concerning the construction, validity, interpretation 

and enforceability of these Official Rules, or the rights and obligations of the 

entrant and Sponsor in connection with the Sweepstakes, shall be governed 

by, and construed in accordance with, the laws of the State of California, 

without giving effect to any choice of law or conflict of law rules (whether 

of the State of California or any other jurisdiction), which would cause the 

application of the laws of any jurisdiction other than the State of California.

FACEBOOK/INSTAGRAM: This promotion is in no way sponsored, endorsed, 

administered by, or otherwise associated with Facebook or Instagram. 

USE OF INFORMATION: You understand that you are providing your 

information to Sponsor and not to Facebook or Instagram. The information 

you provide will only be used in connection with, or relating to, the 

administration of this Sweepstakes (including, without limitation, 

any marketing communications you opt-in to receive from Sponsor) 

and in accordance with Sponsor’s Privacy Policy, available at http://, and these Official Rules.

WINNER IDENTIFICATION: To obtain a winner's list, send a self-addressed, 

stamped envelope by May 21, 2014 to: Dogswell LiveFree Winner List 

Request, 3415 S. Sepulveda Blvd. Suite 460, Los Angeles, CA 90034

SPONSOR: Arthur Dogswell, L.L.C. dba Dogswell L.L.C., 1964 Westwood Blvd. 

#350, Los Angeles, CA 90025


ADMINISTRATOR: Fanology, LLC, 3415 S. Sepulveda Blvd. Suite 460, Los 

Angeles, CA 90034

©2014 Arthur Dogswell, L.L.C. dba Dogswell L.L.C. All Rights Reserved.