Dogswell LiveFree Photo Sweepstakes: #LiveFree4Life OFFICIAL RULES: NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. Dogswell LiveFree #LiveFree4Life Sweepstakes (“Sweepstakes”) begins on March 15, 2014 at 12:00 AM PT and ends on April 15, 2014 at 11:59 PM PT (“Sweepstakes Period”). All times in the Sweepstakes refer to Pacific Time (“PT”). Odds of winning depend upon the number of eligible Entries (defined below) received. ELIGIBILITY: The Sweepstakes is open only to persons who are legal residents of the fifty United States or the District of Columbia, who own at least one (1) dog and who are the age of majority in their state of residence (18 for all states, except 19 in AL and NE and 21 in MS) as of the date of entry (hereinafter referred to as “Entrants”). Officers, directors, agents, sales representatives, distributors, and employees (and the household members [whether related or not] and immediate family members, e.g., children, spouse, siblings, parent and the “steps” of each of the aforementioned) of Arthur Dogswell, L.L.C. dba Dogswell, L.L.C. (hereinafter, “Sponsor”), Fanology, LLC (hereinafter, “Administrator”), and each of their respective companies, subsidiaries, affiliates, and their advertising, promotion and web design agencies and other individuals/ entities providing services in connection with the Sweepstakes (collectively, “Sweepstakes Parties”), are not eligible to enter or win. The Sweepstakes is subject to all applicable federal, state, local and other laws. Void where prohibited. Entry constitutes Entrant’s full and unconditional agreement to these Official Rules and the decisions of Sponsor and Administrator, which are final and binding in all matters related to the Sweepstakes. Winning the prize is contingent upon fulfilling all requirements set forth herein, including executing and returning any requested documentation. SWEEPSTAKES PERIOD: The Sweepstakes begins on March 15, 2014, at 12:00AM PT and ends on April 15, 2014 at 11:59PM PT (“Sweepstakes Period”). Sponsor’s computer is the official clock for this Promotion. Between March 15, 2014 at 12:00AM PT and April 15, 2014 at 11:59PM PT, submit a photo and caption with the required #LiveFree4Life hashtag (a “Photo Entry”) on Facebook and/or Instagram. Potential Winner will be announced on or around April 21, 2014, on Entries that are found to be copies of other entries previously submitted in the Sweepstakes or to include content plagiarized from other websites and/ or publications will be void and will result in disqualification. Limit of one (1) entry per person per day. A given person may only use one (1) social media account (per social media channel) to participate in Sweepstakes; and, a social media account may only be used by one (1) person to participate in Sweepstakes. If submitting multiple entries, each photo/caption submitted must be materially different from photos/captions previously submitted by such person as entries. Do NOT submit the same photo/caption via different social media channels. Use of any robotic, automatic, programmed or similar entry method will void all entries and result in disqualification. Message and data rates apply if you use your mobile phone for Sweepstakes entry. You may be charged by your wireless carrier for participating in the Sweepstakes via mobile phone. Be sure to check your wireless carrier's pricing plan before participating via mobile phone. Not all mobile phones offer wireless Internet access; and, wireless Internet access may not be available in all areas. HOW TO ENTER: During the Promotion Period, submit a photo and caption with #LiveFree4Life expressing how your dog lives “free” doing his funniest “dog thing” (i.e., how your dog lets loose and lives a happy life), on Facebook or Instagram. To enter the Sweepstakes, during the Sweepstakes Period, Entrant must adhere to all of the following content guidelines and restrictions. a) The photograph must be in compliance with requirements of the social media channel used to submit the entry. b) Caption must be in English and include the hashtag #LiveFree4Life, highlighting the entrant’s perception of how his/her dog lets loose and lives a happy life. c) Must be original, created solely by Entrant, and may not be plagiarized, have been previously published or previously won a prize or award; d) Must not have been submitted previously in a promotion of any kind; e) Must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity, copyrights, trademarks or other intellectual property rights; f) Must not disparage Sponsor or Sponsor’s products and/or brands, or any other person or party affiliated with the Promotion; g) Must not in any way, either visibly, or otherwise, contain any brand names, logos or trademarks other than those of Sponsor*; h) Must not contain material that is inappropriate, indecent, lewd, pornographic, obscene, hateful, tortious, defamatory, slanderous or libelous, or material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age; and i) Must not contain material that is unlawful, in violation of, or contrary to the laws or regulations in any jurisdiction where the photograph or caption is created. j) Photo/caption must be truthful and relevant to Sweepstakes theme.  *Sponsor grants entrants the limited, non-exclusive, non-transferable right to use its trademarks solely for purposes of Sweepstakes entry. Such right will terminate automatically at the end of the Sweepstakes Period. Any other use of Sponsor’s trademarks constitutes an actionable violation of Sponsor’s rights in same. Subject only to any rights retained by the operator of a social media channel, entrant grants to Sponsor and its designees the non-exclusive, irrevocable, perpetual, worldwide, royalty-free, transferable, sublicenseable right and license to use, perform, exhibit, reproduce and/or otherwise exploit the photo/caption in any manner and in any and all distribution channels, venues or media now known or hereafter devised, without further notice or any compensation to entrant. Entrant waives any "Moral Right of Authors" (Droit Moral) in the photo/caption. Entrant further agrees, upon Sponsor's request and without compensation, to sign any and all necessary and appropriate documents so as to effect, perfect or record such grant of license rights. Entrant further expressly acknowledges that Sponsor and its designees have wide access to ideas, stories, designs and other literary/artistic materials submitted to it from outside sources or being developed by its own employees and that such ideas/stories/designs/literary/artistic materials may be competitive with, similar to (or even identical to) entrant's photo/caption and that Sponsor and its designees shall have no liability to entrant or any third party in conjunction therewith. SWEEPSTAKES DRAWING: Administrator will randomly select the Potential Sweepstakes winner from all eligible entries received in a random drawing to be held on or about April 16, 2014. Odds of winning the Sweepstakes prize depends on the number of eligible entries received. Provided it is in compliance with these Official Rules, content of photo/caption will not be taken into account in the winner selection process. Potential Sweepstakes winner will be contacted via Facebook message or Instagram Direct message or by email (if provided) and will be required to return correspondence and confirm eligibility within five (5) days of date of notification or prize will be forfeited and, at Sponsor’s sole discretion, an alternate winner may be selected. Confirmation of eligiblity includes potential winner's completion and signing of an Affidavit of Eligibility, a Liability Release, and (where lawful) a Publicity Release. If the prize winner’s notification is rejected, returned, or deemed undeliverable or the potential winner fails to respond within the specified time or if he/she is otherwise ineligible to receive the prize, that potential winner will be deemed ineligible and the prize will be awarded to an alternate selected at an alternate random drawing to take place approximately 24 hours after the initial potential winner’s five-day time period has expired or following notification that the initial potential Sweepstakes winner was deemed ineligible. Sponsor’s decisions as to the administration and operation of the Sweepstakes and the selection of the winner are final and binding. SWEEPSTAKES PRIZE: There will be one (1) prize, (Dogswell LiveFree dog food for life of winner’s dog). Approximate retail value (“ARV”) of Prize is $18,898.20. SWEEPSTAKES PRIZE DESCRIPTION: Dogswell LiveFree dog food for life of winner’s dog. From time of prize acceptance, winner will receive one (1) bag of LiveFree dog food (up to 28 lb. size; Maximum ARV: $64.99) and one (1) case (12 cans) of LiveFree dog food (ARV: $40), per month for the natural life of winner’s dog. Prize will be awarded via free product coupons redeemable at participating retailers; the coupons being subject to the terms and conditions indicated thereon. If winner owns more than one (1) dog, winner must select only one (1) dog for receipt of prize. Sponsor may, at its sole discretion, allow winner to transfer prize to another dog in the event of death, loss or cessation of ownership of winner’s original dog; but, Sponsor is in no way obligated to do so and, in such event, Sponsor’s liability will be limited to LiveFree dog food previously awarded. Sponsor may condition continued award of dog food on winner providing photographs of dog and/ or other documentation upon request. Maximum Total ARV is $18,898.20, calculated based on dog’s projected lifespan of (15) years. If total actual value of prize is less than $18.898.20, Sponsor shall not be liable to the prize winner for the cash difference. GENERAL CONDITIONS: Prize may not be transferred or assigned. No cash or other substitution may be made, except by the Sponsor and/or Administrator, who reserve the right to substitute the Prize in whole or in part with another prize of comparable or greater value if the intended prize is not available for any reason as determined by the Sponsor in its sole discretion. Except where prohibited by law, acceptance of the Prize constitutes permission for Sponsor to use winner’s name, hometown, likeness, statements and other personally identifiable information, as well as the winner's dog, for promotional, advertising and marketing purposes in any media throughout the world without additional prize, incentive, consideration, consent or review; and upon request, winner will provide written consent to such use. All prize details are at Sponsor’s sole discretion. If any portion of Prize is cancelled or postponed, the remaining portion of the Prize will be awarded as complete and final and no compensation will be offered. Sponsor is not responsible for entries/photos/captions that are lost, late, illegible/garbled, corrupted, misdirected, defective, inaccessible, compromised, incomplete, damaged or delayed and all such entries are void. Sponsor is also not responsible for (1) any incomplete, incorrect or inaccurate information, whether caused by tampering, hacking, equipment malfunction/failure or other cause; (2) any error, omission, interruption, deletion, defect, delay in operation or transmission of entries/photos/ captions, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries (including photos/captions); or for (3) any problems or technical malfunctions, disruptions or failures of any kind, including telephone network or lines, computer on-line-systems, servers or providers, software or programming (including filtering by the functionality of a social media channel) or for damage to one’s computer or mobile device due to participation in the Sweepstakes. Any person attempting to defraud or in any way tamper with the Sweepstakes will be ineligible for the prize and may be prosecuted to the fullest extent of the law. Sponsor reserves the right to cancel, suspend and/ or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion. In such event, Sponsor will select the prize winner and make the prize available in a manner determined by Sponsor in its sole discretion to be fair, appropriate and consistent with these Official Rules. Notice of such action by Sponsor will be posted on the Dogswell LiveFree Facebook page. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. TAX INFORMATION: All applicable federal, state, local, and other taxes on prize are the sole responsibility of the winner. Winner must provide his/her social security number or tax ID for tax reporting purposes as Administrator will file an IRS Form 1099 with the Internal Revenue Service for the fair market value of prize as the prize value exceeds $600.00. GENERAL RELEASE: By submitting an entry, all entrants and the potential winner: a) agree to totally and completely release Sponsor, Facebook, Instagram, and the other Released Entities from any and all liability for any loss, harm, damages, costs or expenses, including without limitation property damages, personal injury and/or death arising out of participating in the Sweepstakes, or the acceptance, possession, use or misuse of the prize, and claims based on publicity rights, defamation or invasion of privacy and merchandise delivery, regardless of whether any claim(s) for loss or damage under this paragraph, or knowledge of the facts constituting such claim(s), exist at the time of entrant’s entry into the Sweepstakes or arise at any time thereafter; and b) agree to fully comply with these Official Rules. DISPUTES: Entrant agrees that (1) any and all disputes, claims, and causes of action arising out of, or connected with, this Sweepstakes (including without limitation, any alleged violation of these Official Rules, any controversy relating to the arbitrability of any dispute, or any claim that these Official Rules (or any part thereof) are invalid, illegal, or otherwise voidable (or void)) shall be resolved individually, without resort to any form of class action, and exclusively by arbitration to be held solely in Los Angeles, California under the auspices of the American Arbitration Association and pursuant to its Commercial Dispute Resolution Rules and Procedures; (2) any and all claims, judgments, liabilities, and/or awards shall be limited to actual out-of-pocket costs incurred, including costs associated with Entrant’s participation in this Sweepstakes or otherwise accessing this Sweepstakes, but in no event attorneys’ fees; and (3) under no circumstances will you be permitted to obtain awards for, and Entrant hereby waives, all rights to claim, punitive, special, incidental, and/or consequential damages and any other damages, other than out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. IN AGREEING TO RESOLVE ANY DISPUTE VIA ARBITRATION, YOU UNDERSTAND AND AGREE THAT YOU ARE WAIVING YOUR RIGHT TO SUE IN COURT AND HAVE A JURY TRIAL. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. Judgment upon the arbitration award may be entered in any court having jurisdiction thereof. This arbitration provision shall be deemed to be self-executing, and in the event that either party fails to appear at any properly noticed arbitration proceeding, an award may be entered against such party notwithstanding said failure to appear. In no event shall Entrant seek or be entitled to rescission, injunctive, or other equitable relief or to enjoin or restrain the operation of this Sweepstakes, exploitation of any advertising or other materials issued in connection therewith, or exploitation of this Sweepstakes or any content or other material used or displayed on this Sweepstakes. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of California, without giving effect to any choice of law or conflict of law rules (whether of the State of California or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of California. FACEBOOK/INSTAGRAM: This promotion is in no way sponsored, endorsed, administered by, or otherwise associated with Facebook or Instagram. USE OF INFORMATION: You understand that you are providing your information to Sponsor and not to Facebook or Instagram. The information you provide will only be used in connection with, or relating to, the administration of this Sweepstakes (including, without limitation, any marketing communications you opt-in to receive from Sponsor) and in accordance with Sponsor’s Privacy Policy, available at http://, and these Official Rules. WINNER IDENTIFICATION: To obtain a winner's list, send a self-addressed, stamped envelope by May 21, 2014 to: Dogswell LiveFree Winner List Request, 3415 S. Sepulveda Blvd. Suite 460, Los Angeles, CA 90034 SPONSOR: Arthur Dogswell, L.L.C. dba Dogswell L.L.C., 1964 Westwood Blvd. #350, Los Angeles, CA 90025 NATURE OF SPONSOR’S BUSINESS: Dog Food Supplier ADMINISTRATOR: Fanology, LLC, 3415 S. Sepulveda Blvd. Suite 460, Los Angeles, CA 90034 ©2014 Arthur Dogswell, L.L.C. dba Dogswell L.L.C. All Rights Reserved.