Mattel Shop Ultimate Easter Giveaway

Official Rules

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. MANY WILL ENTER, ONE WILL WIN. VOID WHERE PROHIBITED.

1. ELIGIBILITY: The Mattel Shop Ultimate Easter Giveaway (the “Sweepstakes”) is open only to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older as of the beginning of the Sweepstakes Period (defined below). Employees and their immediate families (including parents, spouses, children, siblings, and grandparents, and other household members, whether or not related) of Sponsor, Sponsor’s parent, subsidiaries, affiliated companies, advertising or promotional agencies are NOT eligible. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. SWEEPSTAKES PERIOD: The Sweepstakes begins on February 29, 2016, at 12:00 a.m. Eastern Time (“ET”) and ends on March 27, 2016, at 11:59 p.m. ET (the “Sweepstakes Period”).

3.HOW TO ENTER THE SWEEPSTAKES: There is NO PURCHASE NECESSARY to participate. A purchase will not increase your chances of winning. During the Sweepstakes Period, visit http://shop.mattel.com/shop/index.jsp?categoryId=89616986 and sign up to receive Mattel Shop emails by submitting your valid email address, your child’s date of birth, and your child’s gender. Entries must be received before the end of the Sweepstakes Period to be eligible for the Sweepstakes drawing. Entrant may sign up only once during the Sweepstakes Period. Any attempt by any entrant to submit more than one entry by using multiple/different email addresses, identities, registrations, and logins, or any other methods, will void that entrant’s submission, and that entrant may be disqualified. Normal Internet access and usage charges imposed by your online service will apply and are your responsibility. Any potential winner is subject to verification before prize is awarded.

4. SWEEPSTAKES RANDOM DRAWING NOTIFICATION: One (1) potential winner will be selected at random from among all eligible entries received during the Sweepstakes Period on or about April 1, 2016. A random drawing will be conducted through the Woobox app by Sponsor, whose decisions are final on all matters related to the Sweepstakes. The potential winner will be notified via email and given instructions on how to redeem his/her prize. If the potential winner is not reachable at the address and/or email address provided and a forwarding address and/or email address is not made available or if the prize notification is returned as undeliverable, then the prize will be forfeited, and an alternate potential winner may be selected at Sponsor’s sole discretion. The odds of winning depend on the total number of eligible entries received during the Sweepstakes Period.

5. SWEEPSTAKES PRIZE: One (1) Mattel Shop gift card in the amount of $500.00 USD, redeemable only at MattelShop.com. Approximate Retail Value (“ARV”): $500.00 USD. Terms and Conditions of gift cards apply. No cash in lieu of prize will be awarded. No substitute or transfer of prize permitted except at the sole discretion of Sponsor, who reserves the right to substitute a prize or any component thereof of equal or greater value. All applicable federal, state, and local taxes are the sole responsibility of the winner. Sponsor is not responsible for lost or stolen gift cards, or for unavailability due to circumstances beyond Sponsor’s control of any component of the prize.

6. GENERAL RULES: If a potential prize winner is a minor in his/her state of residence, the prize will be awarded to the potential winner’s parent/legal guardian. Sponsor will send the potential winner an affidavit of eligibility and Liability and Publicity Release (“prize winner documents”) within 7 days of notification before a prize is awarded. If the potential winner fails to return the completed prize winner documents within 10 days, or if the potential winner is ineligible, the prize will be forfeited, and an alternate winner may be selected, at Sponsor’s sole discretion, from all eligible entries received. By participating in this Sweepstakes, entrants agree to be bound by these Official Rules and the decisions of Sponsor, which are final and binding in all respects, and to waive any rights to claim ambiguity with the Official Rules. Sponsor is not responsible for technical, hardware, software, or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled, or delayed electronic communication caused by human error or otherwise which may occur in the processing of entries in this Sweepstakes. Sponsor and each of its employees, affiliates, subsidiaries, and advertising/promotion agencies will have no liability or responsibility for any claim arising in connection with participation in this Sweepstakes or the prize awarded. Winner assumes all liability for any injury, including death, or damage caused, or claimed to be caused including computer malfunction, by participation in this Sweepstakes or by use or redemption of prize or by any related activities. Acceptance of the prize constitutes permission to Sponsor to use the winner’s name and likeness for promotional purposes without further compensation except where prohibited by law. Except as otherwise provided herein or on the entry form for the use of certain winner information, personal information collected from each entrant will be used by Sponsor for the purpose of the Sweepstakes

7. DISCLAIMERS: Sponsor reserves the right in its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Sweepstakes; violates the Official Rules; or acts in an un-sportsmanlike or disruptive manner, or with the intent to annoy, abuse, threaten, or harass any other person. Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify, or suspend the Sweepstakes if it is not capable of running as planned, including, but not limited to, infection by computer virus, tampering, unauthorized intervention, fraud, technical failures, or any other problems beyond the control of Sponsor and award the prize from among all eligible entries received prior to cancellation.

8. DATA PROTECTION/PRIVACY: Information collected by Sponsor in connection with the Sweepstakes is subject to Sponsor’s privacy statement located at http://corporate.mattel.com/privacy-statement.aspx and applicable data protection laws. Each entrant agrees to the collection, processing, and storage of entrant’s personal data by Sponsor for purposes of the Sweepstakes.

9. SPONSOR: The Sponsor of the Sweepstakes is Mattel, Inc., 333 Continental Blvd., El Segundo, CA 90245, and is solely responsible for all aspects of this Sweepstakes. This Sweepstakes is in no way sponsored or endorsed by Woobox.

© 2016 Mattel. All Rights Reserved

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. MANY WILL ENTER, ONE WILL WIN. VOID WHERE PROHIBITED

10. ELIGIBILITY: The Mattel Shop Ultimate Easter Giveaway (the “Sweepstakes”) is open only to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older as of the beginning of the Sweepstakes Period (defined below). Employees and their immediate families (including parents, spouses, children, siblings, and grandparents, and other household members, whether or not related) of Sponsor, Sponsor’s parent, subsidiaries, affiliated companies, advertising or promotional agencies are NOT eligible. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.

11. SWEEPSTAKES PERIOD: The Sweepstakes begins on February 29, 2016, at 12:00 a.m. Eastern Time (“ET”) and ends on March 27, 2016, at 11:59 p.m. ET (the “Sweepstakes Period”).

12 .HOW TO ENTER THE SWEEPSTAKES: There is NO PURCHASE NECESSARY to participate. A purchase will not increase your chances of winning. During the Sweepstakes Period, visit http://shop.mattel.com/shop/index.jsp?categoryId=89616986 and sign up to receive Mattel Shop emails by submitting your valid email address, your child’s date of birth, and your child’s gender. Entries must be received before the end of the Sweepstakes Period to be eligible for the Sweepstakes drawing. Entrant may sign up only once during the Sweepstakes Period and must not have previously signed up to receive Mattel Shop emails. Any attempt by any entrant to submit more than one entry by using multiple/different email addresses, identities, registrations, and logins, or any other methods, will void that entrant’s submission, and that entrant may be disqualified. Normal Internet access and usage charges imposed by your online service will apply and are your responsibility. Any potential winner is subject to verification before prize is awarded.

13. SWEEPSTAKES RANDOM DRAWING NOTIFICATION: One (1) potential winner will be selected at random from among all eligible entries received during the Sweepstakes Period on or about April 1, 2016. A random drawing will be conducted through the Woobox app by Sponsor, whose decisions are final on all matters related to the Sweepstakes. The potential winner will be notified via email and given instructions on how to redeem his/her prize. If the potential winner is not reachable at the address and/or email address provided and a forwarding address and/or email address is not made available or if the prize notification is returned as undeliverable, then the prize will be forfeited, and an alternate potential winner may be selected at Sponsor’s sole discretion. The odds of winning depend on the total number of eligible entries received during the Sweepstakes Period.

14. SWEEPSTAKES PRIZE: One (1) Mattel Shop gift card in the amount of $500.00 USD, redeemable only at MattelShop.com. Approximate Retail Value (“ARV”): $500.00 USD. Terms and Conditions of gift cards apply. No cash in lieu of prize will be awarded. No substitute or transfer of prize permitted except at the sole discretion of Sponsor, who reserves the right to substitute a prize or any component thereof of equal or greater value. All applicable federal, state, and local taxes are the sole responsibility of the winner. Sponsor is not responsible for lost or stolen gift cards, or for unavailability due to circumstances beyond Sponsor’s control of any component of the prize.

15 .GENERAL RULES: If a potential prize winner is a minor in his/her state of residence, the prize will be awarded to the potential winner’s parent/legal guardian. Sponsor will send the potential winner an affidavit of eligibility and Liability and Publicity Release (“prize winner documents”) within 7 days of notification before a prize is awarded. If the potential winner fails to return the completed prize winner documents within 10 days, or if the potential winner is ineligible, the prize will be forfeited, and an alternate winner may be selected, at Sponsor’s sole discretion, from all eligible entries received. By participating in this Sweepstakes, entrants agree to be bound by these Official Rules and the decisions of Sponsor, which are final and binding in all respects, and to waive any rights to claim ambiguity with the Official Rules. Sponsor is not responsible for technical, hardware, software, or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled, or delayed electronic communication caused by human error or otherwise which may occur in the processing of entries in this Sweepstakes. Sponsor and each of its employees, affiliates, subsidiaries, and advertising/promotion agencies will have no liability or responsibility for any claim arising in connection with participation in this Sweepstakes or the prize awarded. Winner assumes all liability for any injury, including death, or damage caused, or claimed to be caused including computer malfunction, by participation in this Sweepstakes or by use or redemption of prize or by any related activities. Acceptance of the prize constitutes permission to Sponsor to use the winner’s name and likeness for promotional purposes without further compensation except where prohibited by law. Except as otherwise provided herein or on the entry form for the use of certain winner information, personal information collected from each entrant will be used by Sponsor for the purpose of the Sweepstakes.

16. DISCLAIMERS: Sponsor reserves the right in its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Sweepstakes; violates the Official Rules; or acts in an un-sportsmanlike or disruptive manner, or with the intent to annoy, abuse, threaten, or harass any other person. Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify, or suspend the Sweepstakes if it is not capable of running as planned, including, but not limited to, infection by computer virus, tampering, unauthorized intervention, fraud, technical failures, or any other problems beyond the control of Sponsor and award the prize from among all eligible entries received prior to cancellation.

17. DATA PROTECTION/PRIVACY: Information collected by Sponsor in connection with the Sweepstakes is subject to Sponsor’s privacy statement located at http://corporate.mattel.com/privacy-statement.aspx and applicable data protection laws. Each entrant agrees to the collection, processing, and storage of entrant’s personal data by Sponsor for purposes of the Sweepstakes.

18. SPONSOR: The Sponsor of the Sweepstakes is Mattel, Inc., 333 Continental Blvd., El Segundo, CA 90245, and is solely responsible for all aspects of this Sweepstakes. This Sweepstakes is in no way sponsored or endorsed by Woobox.

© 2016 Mattel. All Rights Reserved.