Is your denim looking dingy and worn? Time for a new pair? We've got you! We're giving away a pair of Ariat jeans, up to $100, to five lucky winners—don’t miss your chance to win your new favorite jeans!

HOW TO ENTER

Fill out the form below by July 31, 2025 at 11:59 PM PST.

WINNER SELECTION

5 Winners will be randomly selected from all eligible entries and notified at the email address provided on entry form by August 10, 2025. Winners must respond within 14 days of the winning notification email to receive redemption instructions in order to remain eligible.

Prize must be picked up in-person at one of 26 Wilco Farm Store locations.

Have an old pair of jeans? Let’s put them to use! Drop off your well-worn denim at your local Wilco store to be recycled through Cotton's Blue Jeans Go Green™ program and receive $10 off a new pair of regularly priced jeans ($39.99+).

Participation in denim recycling campaign is not required to enter to win.

Blue Jeans Go Green™ is a trademark of Cotton Incorporated

Entry period begins 7/1/2025 at 12:00 AM PDT and ends 7/31/2025 at 11:59 PM PDT. Limit one entry per person. Giveaway open to legal residents of Oregon, Washington, California, and Idaho residents who are 18 years of age or older and live within 100 miles of a Wilco Store. Employees not eligible.

For official rules visit wilco.coop/official-rules.

VOID WHERE PROHIBITED. CONTEST IS IN NO WAY AFFILIATED WITH, SPONSORED BY, OR ADMINISTERED BY INSTAGRAM, FACEBOOK, X, OR ANY OTHER SOCIAL MEDIA SITE.