• The Purple Circle is Growing!

    Last year, we launched a one-of-a-kind social media influencer program, The Purple Circle. We chose a select few residents to partner with us in telling the story of what it's like to live with FirstKey Homes. And now we're ready to go bigger and get better, to provide even more useful content to and connect even more with our family of residents!

    The members of The Purple Circle have put their social media skills and creativity to use in producing fun, engaging, and authentic content – pictures, videos, stories, and more – that highlights their everyday at-home experiences, perks exclusive to FirstKey Homes residents, and other aspects of loving where they live. (Check out some of it below!)

    Now, it's time to expand The Purple Circle ... we're re-opening the application process, so if you'd like to join the group and help your fellow FirstKey Homes residents get the most out of their home, we'd love to hear from you!

  • How to Apply

    1. Use the Form below to submit a one-minute video (vertical orientation) of you reorganizing a space in your home, such as a cabinet, drawer, or closet.

    2. Write a brief summary (500 words or less) of why you want to be a member of The Purple Circle.

    The Purple Circle Perks

    • Create authentic online content with a chance to be featured on our social media accounts.

    • Showcase fun in-home experiences from our home services partners. (Get the whole household involved ... kids, partners, roommates ... to share the fun!)

    • Get free merch and a custom The Purple Circle content creator kit.

  • Where Can You Find Our Influencers?

  • The Purple Circle FAQs

  • What is The Purple Circle?

    The Purple Circle is our one-of-a-kind resident influencer program. It gives FirstKey Homes residents like you a chance to be our social media influencers and show how they love where they live through our social media accounts. 

    The why is simple: We want to give you the opportunity to show an authentic FirstKey Homes resident experience — and maybe spoil you a little bit, with free merch, fun in-home experiences, and a chance to be featured on social media. 

    What are we looking for in a Resident Influencer?

    We’ve pre-determined some qualities that we think would make a fantastic resident influencer, including: 

    • Inclusive and welcoming to all

    • Energy, passion, and excitement

    • Aligned with FirstKey Homes values and brand identity 

    • Creativeness and individuality 

    • Overall presentation 

    How long is someone an influencer and what is the time commitment?

    If selected, you’ll enter a four-week program. This includes orientation, practice, filming, and feedback session. The total time commitment across those four weeks will be about 9 hours, and we’re sure you’ll have a blast! 

    What supplies do I need to be in The Purple Circle? What if I don't have a professional photo/video setup? 

    Don’t worry! If you’re selected as an influencer, we’ll send you a few things to get started — like a ring light, tripod, etc. We’ll also host an orientation to walk you through a few best practices. We’ve got you covered! 

  • Only open to all current and active FirstKey Homes, LLC (“FKH”) residents with an effective lease date on or prior to 2/23/2022. Limit one Entry per FKH property, entrants must be 18 years and older. NO ADDITIONAL PURCHASE NECESSARY TO ENTER OR WIN. A purchase will not increase your chances of winning. This Contest is not endorsed or certified by Instagram, Facebook, Twitter or TikTok. Void where prohibited, U.S. Law Governs. Contest begins 2/23/2022 at 12:01 AM ET and ends 3/9/2022 at 11:59 PM ET. Prize restrictions apply. To enter the Contest and for the Official Rules, Judging Criteria and prize details, click here. By submitting your Entry you agree that you have read and have abide by the Official Rules. Sponsor: FirstKey Homes, LLC (“FKH”), 1850 Parkway Place, Suite 900, Marietta, GA 30067.