Back to Lunch Sweepstakes

Official Rules


SWEEPSTAKES PERIOD: The Back to Lunch Sweepstakes (the “Sweepstakes”) starts on July 17, 2018 at 12:00:01 p.m. Eastern Time (“ET”) and ends on September 30, 2018 at 11:59:59 p.m. ET (“Sweepstakes Period”). The Sweepstakes Period will be divided into ten (10) weekly periods (each, a “Weekly Period”) as outlined in the chart below. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Facebook.



Begins at 12:00:01 a.m.

ET (with the exception of

Weekly Period 1 which

will begin at 12:00:01 p.m.) on:

Ends at 11:59:59

p.m. ET on:

Random drawing

conducted on or about:


July 17, 2018

July 24, 2018

July 25, 2018


July 25, 2018

August 1, 2018

August 2, 2018


August 2, 2018

August 9, 2018

August 10, 2018


August 10, 2018

August 17, 2018

August 18, 2018


August 18, 2018

August 26, 2018

August 27, 2018


August 27, 2018

September 2, 2018

September 3, 2018


September 3, 2018

September 9, 2018

September 10, 2018


September 10, 2018

September 16, 2018

September 17, 2018


September 17, 2018

September 23, 2018

September 24, 2018


September 24, 2018

September 30, 2018

October 1, 2018

ELIGIBILITY: This Sweepstakes is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least 18 years of age as of date of entry. The parent, affiliates, subsidiaries, officers, trustees, distributors, advertising and promotion agencies, employees and agents of Bimbo Bakeries USA, Inc. (“Sponsor”), and the immediate families (parent, child, spouse or sibling and their respective spouses regardless of where they reside) and those living in the same households, whether or not related, of any of the above are not eligible to enter or win. If you have received a prize from Sponsor within the past six (6) months in connection with another Sponsor promotion, you are not eligible to participate in this Sweepstakes or receive a prize. All federal, state and local rules and regulations apply. Void where prohibited.

HOW TO ENTER: During the Sweepstakes Period, log-in to your Facebook account and navigate to the (i) Thomas Facebook page at, (ii) Little Bites Facebook page at, (iii) Entenmann’s Facebook page at, (iv) Oroweat Facebook page at, (v) Sara Lee Facebook page at Then, click the Sweepstakes tab and follow the instructions to complete the entry form provided and submit to receive one (1) entry in the applicable Weekly Period drawing. You will have the option of uploading a photo to your entry form however doing so is optional and will not increase or decrease your chances of winning a prize.

A Facebook account is required to enter. A Facebook account can be obtained free of charge at Participation in the Sweepstakes requires acceptance of the Facebook terms of use and privacy policy.

Please Note: Any/all entries or photos involving any obscene, unsavory, dangerous or potentially harmful activities are strongly discouraged and will not be considered. The content of your entry will not be judged and will therefore not increase or decrease your chances of winning a prize.

All Entries must be received by the dates and times specified in the chart above to be considered for the applicable weekly drawing. Entries generated by script, macro or other automated means and Entries by any means which subvert the entry process are void. Limit one (1) Weekly Period entry per person per Weekly Period for the duration of the Sweepstakes Period. Entries received from any person in excess of the limitation stated above will be void. You may only use one (1) Facebook account to enter the Sweepstakes. Any entries received from any person, email account or Facebook account in excess of the limitation stated above will be void. Standard data rates may apply if you elect to enter the Sweepstakes using your mobile device. Please refer to the terms of your wireless service agreement for rates and details. Check your mobile device capabilities for specific usage instructions.

REQUIREMENTS OF ENTRIES: Entry may not contain, as determined by the Sponsor, in its sole discretion, any content that:

·       is sexually explicit or suggestive; unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic; contains nudity;

·       promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous; promotes any particular political agenda or message;

·       is obscene or offensive; endorses any form of hate or hate group;

·       defames, misrepresents or contains disparaging remarks about other people or companies;

·       contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others, without permission; contains any personal identification, such as license plate numbers, personal names, e-mail addresses or street addresses;

·       contains copyrighted materials owned by others (including photographs, sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media), without permission;

·       contains materials embodying the names, likenesses, voices, or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead, without permission;

·       contains look-alikes of celebrities or other public or private figures, living or dead;

·       communicates messages or images inconsistent with the positive images and/or good will to which we wish to associate; and/or

·       violates any law.

Entry must be the original work of the entrant, may not have been previously published, may not have won previous awards, and must not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity. If the entry contains any material or elements that are not owned by the entrant, and/or which are subject to the rights of third parties, the entrant is responsible for obtaining, prior to submission of the entry, any and all releases and consents necessary to permit the use and exhibition of the entry by Sponsor in the manner set forth in these Official Rules, including, without limitation, name and likeness permissions from any person who appears in or is identifiable in the entry. Sponsor reserves the right to request proof of these permissions in a form acceptable to Sponsor from any entrant at any time. Failure to provide such proof may, if requested, render Entry null and void.  By submitting an entry, entrant warrants and represents that he/she and any persons appearing or who are identifiable in the entry consent to the submission and use of the entry in the Sweepstakes and to its use as otherwise set forth herein.

By submitting an entry, entrant hereby grants permission for the entry to be posted on Sponsor social channels or other Sponsor websites. Entrant agrees that Released Parties (as defined below) are not responsible for any unauthorized use of entries by third parties. Released Parties do not guarantee the posting of any entry and may remove any posted entry at any time.

RANDOM DRAWINGS: Five potential winners (one (1) potential winner for each of the five (5) brand Facebook pages) will be selected for each Weekly Period in a random drawing held on or about the dates specified in the chart above (for a total of fifty (50) potential winners throughout the Sweepstakes) from among all eligible entries received for each Weekly Period. Odds of winning a Weekly Period prize will depend upon the total number of eligible Weekly Period entries received for each Weekly Period. Non-winning entries from one Weekly Period drawing will not carry over to subsequent Weekly Period drawings, if any. Random drawings will be conducted by Sponsor, whose decisions are final on all matters relating to this Sweepstakes. Sponsor’s decisions are final and binding on all matters relating to this Sweepstakes.

WINNER NOTIFICATION: Potential winners will be notified by Sponsor via email[MM1] , Facebook comment or direct message and will be required to respond to Sponsor within three (3) days from date of initial notification. Potential Weekly Period winners may be required to execute and return an affidavit of eligibility, a liability release, an IRS W-9 Form and, where lawful, a publicity release. If such documents are not returned within the specified time period, a prize or prize notification is returned as undeliverable, Sponsor is unable to contact a potential winner or a potential winner is not in compliance with these Official Rules, such prize will be forfeited and, at Sponsor’s discretion, an alternate winner may be selected for the applicable prize.

WEEKLY PRIZES (50) (Five (5) awarded per Weekly Period): Each winner will receive one (1) backpack and one (1) coupon, redeemable for one (1) Thomas, Little Bites, Entenmann’s, Oroweat, or Sara Lee product up to $7.00 in value. ARV of each Weekly Prize: $40.00.

PRIZE CONDITIONS: Exact make, model and size of backpack to be determined by Sponsor, in its sole discretion. Exact brand coupons awarded to be determined by Sponsor, in its sole discretion. The total value of a coupon must be redeemed at one (1) transaction. Any unused balance will not be awarded. Coupons must be surrendered at time of redemption. Coupons are subject to certain terms and conditions specified by Sponsor. Coupons expire on date specified on each coupon. Coupons may not be used online or in conjunction with any other offer or discount. Valid only in the U.S.A. and are void where prohibited. All federal, state and local taxes and all other costs associated with prize acceptance and use not specified herein as being provided are the sole responsibility of the winners. Prizes will be awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Winners may not substitute, assign or transfer prize or redeem prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute a prize (or portion thereof) with one of comparable or greater value. All prize details are at Sponsor’s sole discretion. Total ARV of all prizes: $2,000.00.

GENERAL CONDITIONS:  By participating, each entrant agrees: (a) to abide by these Official Rules and decisions of Sponsor, which shall be final and binding in all respects relating to this Sweepstakes; (b) to release, discharge and hold harmless Sponsor, Facebook, their subsidiaries, affiliates, distributors, promotion and advertising agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the foregoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Sweepstakes or any Sweepstakes-related activity or the acceptance, possession, use or misuse of any prizes; and (c) to the use of his/her name, voice, entry, and/or likeness for programming, advertising, publicity and promotional purposes in any and all media, now or hereafter known, worldwide and on the Internet, and in perpetuity by Sponsor, its affiliates and agencies, without compensation (unless prohibited by law) or additional consents from entrant or any third party and without prior notice, approval or inspection, and to execute specific consent to such use.

LICENSE/USE OF PHOTOS:  By submitting a photo, and to the extent allowed by law, you grant the Released Parties a perpetual, worldwide, royalty-free, non-exclusive, sub licensable, unconditional and transferable license to edit, modify, cut, rearrange, add to, delete from, reproduce, encode, store, modify, copy, transmit, publish, post, broadcast, display, adapt, exhibit and/or otherwise use or reuse your entry, name, photo, and biographical material including, but not limited to, all materials submitted in connection with the Sweepstakes in any and all media, throughout the world, and in any manner, for trade, advertising, promotional, commercial, or any other purposes without further review, notice, approval, consideration, or compensation to entrant or any third party.

MISCELLANEOUS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled entries or photos, or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of entries or photos, the announcement of the prizes, or in any Sweepstakes-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Sweepstakes. Released Parties are not responsible for injury or damage to any person's computer related to or resulting from participating in this Sweepstakes or downloading materials from or use of the website. Persons who tamper with or abuse any aspect of the Sweepstakes or website, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated Entries will be void. Should any portion of the Sweepstakes be, in Sponsor’s sole opinion, compromised for any reason, including virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Sweepstakes (or portion thereof) and, if terminated, at its discretion, select the potential winner(s) for the drawing(s) at issue from among all non-suspect, eligible entries received for the applicable drawing(s) prior to action taken. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK ANY AND ALL AVAILABLE REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

ARBITRATION: Except where prohibited by law, as a condition of participating in this Sweepstakes, entrant agrees that (1) any and all disputes and causes of action arising out of or connected with this Sweepstakes, or prizes awarded, shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at the AAA regional office nearest the entrant; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys' fees, other than entrant's actual out-of-pocket expenses (i.e., costs associated with participating in this Sweepstakes), and entrant further waives all rights to have damages multiplied or increased.

CHOICE OF LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the substantive laws of the Commonwealth of Pennsylvania, USA.

WINNERS’ LIST: For the names of the winners (available after October 11, 2018) send a self-addressed, stamped envelope to: Back to Lunch Sweepstakes, Bimbo Bakeries USA, Inc., 255 Business Center Drive, Horsham, PA 19044 for receipt no later than November 11, 2018

SPONSOR: Bimbo Bakeries USA, Inc., 255 Business Center Drive, Horsham, PA 19044.