The Wahl® Benevolent Beards Contest started in April 2026 with a quest to discover guys who are making the world a ‘bearder’ place to live. The goal was to reward bearded men who are doing good through charitable efforts.

Bearded men from across America submitted videos of themselves explaining or demonstrating how they support a charity. Any 501(c)(3) organization working to make a positive impact on the world was eligible. Five finalists were chosen, and America’s votes helped decide the winner. 

Robert Cradle from Odenton, MD, won $5,000 for himself, and $20,000 for his charity Rob’s Barbershop Community Foundation (RBCF).

Robert has been a barber for 40 years, and during that time he’s transformed his passion for grooming into a mission of community service by creating RBCF, a charity focused on bringing grooming services, hygiene products and barber training to underserved communities.

Congratulations to Robert and thank you to all who participated. See Robert’s video entry below, as well as entries from the other finalists.

Check out the Official Rules for more details.

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