Free guide · No fluff edition

The Pricing Playbook

47 pages on charging what your work is actually worth

A field guide

The Pricing Playbook

Second printing

Contents

  1. The underpricing spiral3
  2. Cost-plus is a trap9
  3. Anchors, decoys & tiers17
  4. Raising rates on old clients26
  5. Saying the number out loud34
  6. Scripts for every pushback41
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