You Are OUR Focus.

Help shape the future of floor coverings by sharing your insight, preferences and industry expertise.

Your Details

First Name *

Last Name *

Company / Practice Name *

Email Address *

Phone Number *

Location / City *

Country *

Sample Pack Address & Postcode

Section 1: About Your Design Practice

1. What type of interior design project do you primarily undertake? *

Residential Commercial Hospitality Mixed Other

2. How many projects do you complete per year that include rug specification? *

0–2 3–5 6–10 11+

3. What is your typical project budget range? *

Under £5,000 £5,000–£20,000 £20,000–£50,000 £50,000+

Section 2: Rug Purchasing Behaviour

4. How often do you purchase rugs for client projects? *

Every Project Most Projects Occasionally Rarely

5. Where do you usually source rugs? (Select all that apply) *

Trade Only Suppliers Retailers with Trade Accounts Online Rug Retailers Bespoke Rug Makers Direct from Manufacturers Other

6. Which suppliers or brands do you buy from most frequently? *

7. What factors influence your rug supplier choice? (Select all that apply) *

Quality Price Lead Time Sustainability Style / Design Customisation Options Trade Discount Client Preference Availability of Samples

8. Would you prefer to see a rug sample before you purchase? *

Yes No

9. Would you purchase returnable rug samples? *

Yes No

Section 3: Design Preferences

10. Which rug styles do you specify most often? (Select all that apply) *

Contemporary Traditional Natural Plant Fibre (Sisal or Jute) Patterned Minimalist Luxury / Hand Knotted Performance Machine (Washable)

11. What materials do you prefer? (Select all that apply) *

Wool Sisal / Jute / Seagrass Synthetic Fibres Recycled / Eco Materials Blends Other

12. Do you typically require custom sizes? *

Yes, Regularly Sometimes Rarely Never

Section 4: Buying Process & Logistics

13. How do you usually evaluate rugs before purchase? (Select all that apply) *

Samples Showroom Visits Online Images Supplier Presentations Other

14. What is your preferred lead time for rug delivery? *

Under 2 Weeks 2-4 Weeks 4-8 Weeks 8+ Weeks (Bespoke)

15. Do you install rugs yourself or use a contractor? *

Designer Installs Contractor Installs Supplier Installs Depends on Project

16. What challenges do you face when sourcing rugs?

Section 5: Trade Support & Opportunities

17. What would make you more likely to buy from a rug supplier? (Select all that apply) *

Better Trade Discounts Faster Lead Times More Sustainable Options Larger Sample Library Bespoke Design Tools Improved Customer Service Clearer Pricing Online Trade Portal

18. Are you open to trying new rug suppliers? *

Yes Maybe No

19. Are you happy to join our trade mailing list? *

Yes No

Section 6: Broadloom Questions

20. Do you specify and / or buy broadloom? *

Yes No

21. If yes, what broadloom do you buy? (Select all that apply)

Natural Floorcoverings, Sisal, Jute Wool Velvets Wool Loops Wool Flatweaves Wool Patterned Synthetic Floorcoverings All of the Above, Depends on the Project

22. Who do you buy from?

Direct from Distributor Local Retailer Local Fitter

23. If possible, are you able to confirm the name of the Distributor or Local Retailer?

24. Why did you buy from this channel? (Select all that apply)

Service Fitting

25. Do you use showrooms to source your product?

Yes No

26. Have you previously specified or used Alternative Flooring? If so, please would you tell us about your experience?

Section 7: Brand Awareness

27. Before today, have you previously heard of Alternative Flooring? *

Yes No

28. Based on your experience of Alternative Flooring to date, how would you rate the following? (If you are not yet familiar with Alternative Flooring, please answer based on your impressions from today's interaction.)

Brand Appeal (1 = Very Poor, 5 = Excellent) *

1 2 3 4 5

Product Offering (1 = Very Poor, 5 = Excellent) *

1 2 3 4 5

Customer Service (1 = Very Poor, 5 = Excellent) *

1 2 3 4 5

29. Overall, how likely are you to specify Alternative Flooring for a future project? (1 = Very Unlikely and 5 = Very Likely) *

1 2 3 4 5

30. What else could Alternative Flooring do to encourage you to specify them?

31. From what you have seen, how would you describe Alternative Flooring in 3 words?

32. In your opinion, does Alternative Flooring differ from other flooring or rug brands? If so, how?

33. Do you feel there is a gap in the market for any specific styles or designs in either rugs or broadloom?

Section 8: Additional Feedback

34. How did you first become aware of Alternative Flooring? *

Email Social Media Colleague / Word of Mouth Exhibition Other

35. How likely are you to recommend our products or services to a colleague or client? *

Very Likely Somewhat Likely Neutral Unlikely

36. Would you like to share any additional feedback, comments or insights?

Thank you for sharing your insights and helping to shape the future of Alternative Flooring.

Your survey has been successfully submitted and your entry to the You Are OUR Focus Prize Draw has been recorded.

What's Next?

Your complimentary Alternative Flooring Sample Pack is on its way.

Our team will prepare and dispatch your pack shortly, giving you an introduction to the products, materials and design details that make Alternative Flooring different.

You have also been entered into the prize draw for:

One of two £500 Liberty London Gift Vouchers
An Alternative Flooring Design Workshop Kit

Winners will be selected at random and contacted on 6 November 2026.

Thank you for taking part and for being part of the Alternative Flooring design community.

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