COUNTDOWN TO CABELA’S CONTEST

Contest Rules and Regulations (the “Rules and Regulations”)

CONTEST

1.1The “Countdown to Cabela’s Contest” (the “Contest”) provides residents of New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador who have attained the age of majority in their jurisdiction with a chance to win one (1) of twenty-eight (28) daily prizes (assorted Cabela’s merchandise including but not limited to hats, t-shirts, hoodies, wallets, backpacks, vests, and hunting/fishing accessories), one (1) of four (4) weekly prizes (one (1) $50 gift card, one (1) $100 gift card, one (1) $250 gift card, and one (1) $500 gift card), and one (1) grand prize ( one (1) $1000 gift card and the opportunity to shop the Cabela’s Moncton Retail Store prior to official Grand Opening).

CONTEST PERIOD

2.1 The Contest begins at 8:00:00 a.m. Atlantic Standard Time (AST) on, April 24, 2015 and closes at 11:59:59 p.m. AST on May 22, 2015, (the “Contest Period”).

ELIGIBILITY

3.1 The Contest is sponsored by Cabela's Retail Canada Inc. (“Cabela’s”) and is open to residents of New Brunswick, Nova Scotia and Prince Edward Island (the “Provinces”) who have attained the age of majority and reside in the Provinces, with the exception of the employees, agents and representatives of Cabela’s the Contest Sponsor, BrainWorks Marketing Services Inc. (“BrainWorks”) (Cabela’s and BrainWorks, collectively the “Contest Partners”), and any of the Contest Partners’ subsidiaries, advertising and promotion agencies, suppliers of goods, prizes and services related to the Contest, any other persons directly related to the holding and or/sponsorship of this Contest, as well as their immediate family (father, mother, brothers, sisters, children), their legal or common-law spouse and any individuals with whom they reside.

3.2 The Contest Sponsor, in its complete discretion, may disqualify any individual from participation in the Contest (a “Participant”) and/or may refuse to award a prize under the Contest to any Participant where he/she has registered or attempted to register for the Contest by:a) Providing false and/or misleading information; and/orb) Any means which would prejudice other Participants in the Contest, whether contrary to the Contest Rules and Regulations or through fraudulent and/ or illegal means;

HOW TO ENTER

4.1 No purchase is required for Participants to enter the Contest.

4.2 To enter the Contest, you must visit the Cabela’s Facebook page at www.facebook.com/cabelascanada and complete and submit the online entry form.

4.3 You must provide the following information on the online entry form to be entitled to one (1) entry into the Contest draw for a chance to win a prize: last name, first name (excluding any nickname), and e-mail address. Upon receipt of this information by the Contest Sponsor, you will automatically be entered into the Contest through one (1) Daily contest entry, one (1) Weekly contest entry, and one (1) Grand Prize entry. You may enter the Contest once daily.

4.4You may obtain additional Contest entries (up to a maximum of five (5) additional entries) if you use the “Share” option found within the Contest application in Facebook. Each time you Share an invitation to participate in the Contest with other individuals, you will receive one (1) additional entry into the Contest draw up to a maximum of five (5) additional entries, even if the recipient of the individual you invited to participate in the Contest does not participate. You may send an invitation to participate in the Contest draw to any other individual via Facebook or by e-mail through the Facebook Contest application. By providing the e-mail address of individuals you invite to participate in the Contest, you agree and confirm that you have received permission from such individuals to disclose their e-mail address to the Contest Sponsor and the Contest Partners.

DRAWS AND PRIZES PRIZES

5.1 The following prizes are offered to Participants under the Contest: One (1) of twenty-eight (28) daily prizes, assorted Cabela’s merchandise including but not limited to hats, t-shirts, hoodies, wallets, and hunting/fishing accessories (The Daily Prizes)One (1) of four (4) weekly prizes, one (1) $50 gift card, one (1) $100 gift card, one (1) $250 gift card, and one (1) $500 gift card (The Weekly Prizes)One (1) grand prize, one (1) $1000 gift card and the opportunity to shop the Cabela’s Moncton Retail Store prior to official Grand Opening) (The Grand Prize)Thirty-three (33) prizes will be awarded in total (The Prizes)5.2 Only one (1) Grand prize, four (4) Weekly Prizes, and twenty-eight (28) Daily prizes shall be awarded from the Contests

ODDS OF WINNING

6.1 The odds of winning Prizes will depend upon and will vary according to the total number of eligible entries received during the Contest Period.

6.2 One (1) eligible entry will be selected at random among all entries registered and received during the Contest Period for the Grand Prize. One (1) eligible entry will be selected at random among all entries registered and received during each week of the Contest Period for a total of four (4) winners. One (1) eligible entry will be selected at random among all entries registered and received during each day of the Contest Period for a total twenty-eight (28) winners. Thirty-three (33) Prizes will be awarded in total.

SELECTION OF WINNERS

7.1.The draw for the Grand Prize will take place at the head office of BrainWorks, on May 23, 2015, at 12:00pm (the “Grand Prize Draw Date”). The potential winner will be selected by a random draw from all of the eligible entries registered and received during the Contest Period by one or more representatives of the Contest Sponsor (the “Judges”).

7.2The draws for the Weekly Prizes will take place at the head office of BrainWorks on May 1, 2015, May 8, 2015, May 15, 2015, & May 22, 2015 (the “Weekly Draw Dates”). The potential winners will be selected by random draw from all of the eligible entries registered and received during each week of the Contest Period by the Judges.

7.3 The draws for the Daily Prizes will take place at the head office of BrainWorks each day of the Contest Period (the “Daily Draw Dates”). The potential winners will be selected by random draw from all of the eligible entries registered and received during each day of the Contest Period by the Judges.

DELIVERY OF GRAND PRIZE

8.1 The potential winner of the Grand Prize will be notified by the Judges by telephone, and /or e-mail within two (2) days following the Grand Prize Draw Date. If the Judges are unable to contact the potential winner by telephone and/or email within two (2) days following the Grand Prize Draw Date, such potential winner shall be disqualified by the Judges at 11:59:59 p.m. Atlantic Standard Time (AST) on the 2nd day following the Grand Prize Draw Date and another random draw shall take place at such time and place as determined by the Judges.

8.2 The Potential Grand Prize winner must provide proof of his/her identity to BrainWorks (government photo identification with proof of age) by appearing in person at the BrainWorks head office located at 700 Main St, Moncton, NB, E1C 1E4 or by sending a facsimile or scanned email copy of proof of identification to BrainWorks before May 26th, 2015 12:00:00 p.m. AST; failure to do this will result in the potential winner waiving his/her right to the Grand Prize.

8.3 The Judges shall declare a potential winner to be the winner of the Grand Prize where all the following conditions have been met:a)the potential winner has been reached by telephone and/or e-mail by BrainWorks within two (2) days following the random draw;b)the potential winner has completed a Declaration and Release Form (the “Grand Prize Release Form”) in the format provided and in the manner requested by BrainWorks, which instructions will appear on the Grand Prize Release Form given to the potential winner;c)the potential winner has correctly answered the mathematical skill-testing question appearing on the Grand Prize Release Form;d)the potential winner has met all other eligibility criteria as reasonably required by the Contest Sponsor; ande)the potential winner has not otherwise been disqualified under the Rules and Regulations of the Contest.

8.4 Upon receipt of Grand Prize Release Form, BrainWorks will inform the winner in writing on how the Prize awarding will occur by Contest Sponsor.

8.5 The winner of the Grand Prize must accept the Grand Prize as awarded and may not transfer the Grand Prize to another person, or substitute for another Prize.

DELIVERY OF WEEKLY AND DAILY PRIZES

9.1The potential winners of the Weekly and Daily Prizes will be notified by the Judges by telephone, and /or e-mail within two (2) days following the Weekly and Daily Draw Dates. If the Judges are unable to contact the potential winner by telephone and/or email within two (2) days following the Grand Prize Draw Date, such potential winner shall be disqualified by the Judges at 11:59:59 p.m. AST on the 2nd day following the Grand Prize Draw Date and another random draw shall take place at such time and place as determined by the Judges.

9.2The Potential Weekly and Daily Prize winners must provide proof of their identity to BrainWorks (government photo identification with proof of age) by appearing in person at the BrainWorks head office located at 700 Main St, Moncton, NB, E1C 1E4 or by sending a facsimile or scanned email copy of proof of identification to BrainWorks before May 26th, 2015 12:00:00 p.m. AST; failure to do this will result in the potential winner waiving his/her right to the Grand Prize.

9.3 The Judges shall declare potential winners to be the winner of the each individual Weekly and Daily Prize where all the following conditions have been met:a)the potential winner has been reached by telephone and/or e-mail by BrainWorks within two (2) days following the random draw;b)the potential winner has completed a Declaration and Release Form (the “Release Form”) in the format provided and in the manner requested by BrainWorks, which instructions will appear on the Release Form given to the potential winner;c)the potential winner has correctly answered the mathematical skill-testing question appearing on the Release Form;d)the potential winner has met all other eligibility criteria as reasonably required by the Contest Sponsor; ande)the potential winner has not otherwise been disqualified under the Rules and Regulations of the Contest.

9.4 Upon receipt of Release Form, BrainWorks will inform the winner in writing on how the Prize awarding will occur by Contest Sponsor.

9.5 The winner of the Weekly and Daily Prizes must accept the Prizes as awarded and may not transfer their Prize to another person, or substitute for another Prize.

GENERAL RULES AND CONDITIONS

10.1 The Contest Sponsor will not be responsible for any Contest entries that are lost, destroyed, misdirected, incomplete, illegible or delayed for any reason.

10.2The Contest Sponsor may at its sole discretion make Prize substitutions of equivalent kind and value to the Prizes in the event of unavailability of any of the Prizes for reasons beyond the Contest Sponsor’s control.

10.3Any person who registers or attempts to register in the Contest by providing false and/or misleading information; and/or by any means which would prejudice other Participants in the Contest, whether contrary to the Contest Rules and Regulations or through fraudulent and/ or illegal means will be automatically disqualified from the Contest and may be subject to prosecution.

10.4All Prize entries are subject to verification by the Contest Sponsor. Any such entry that is illegible, incomplete, fraudulent, mutilated, reproduced by hand or mechanically, sent or submitted late shall automatically be disqualified and will not entitle the Participant to the Prize.

10.5 Decisions by the Contest Sponsor with respect to the Contest are final and binding on all matters of fact, interpretation, eligibility and procedure.

10.6By entering this contest, the winners of the Prizes authorize the Contest Sponsor and its agents to publish and/or broadcast his/her name, likeness, photograph, place of residence, voice and/or any statement made in connection with winning the Prizes, without compensation of any kind other than the Prize awarded. The winners of the Prizes will be required to execute a consent allowing publication and/or broadcast of his or her name, likeness, voice, statements and photographs without compensation.

10.7 All contest entries become the property of the Contest Sponsor who assume no responsibility for faulty computer components, software, or links, the loss or nonexistence of communications capability or faulty, incomplete, incomprehensible or erased telephone, mail, computer or network transmissions that make it difficult or renders any person(s) unable to enter or win the Contest. The Contest Sponsor is not responsible for any damages or loss incurred, directly or indirectly, in whole or in part, by the downloading of any software or any form and by the transmission of any data relating to participation in the Contest.

10.8. The Contest Sponsor is not responsible for website loading, screening or posting errors, software, hardware, mail, telephone, network or server errors and reserve the right to modify, cancel, terminate, or suspend the Contest in whole or in part, at its sole discretion, in the event a virus, computer bug, unauthorized human intervention, or any other occurrence beyond their control corrupts or adversely affects the administration, security, impartiality or normal operation of the Contest.

10.9The Contest Sponsor reserves the right to modify the Rules and Regulations of the Contest without materially affecting the terms and conditions thereof.

11.1For the purposes of these Rules and Regulations, the Participant is the person whose name appears on the postcard or policy underlying a Contest entry. This is the person who will be awarded the Grand Prize, Weekly Prize, or Daily Prize if selected and declared a winner.

11.2 The Contest is subject to all applicable federal, provincial and municipal laws and regulations.

11.3These Rules and Regulations govern the Contest and must be followed. In the event of any discrepancy between these Rules and Regulations and any other material, these Rules and Regulations prevail to the extent of the inconsistency.

11.4This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You are providing your information to the Contest Sponsor and the Contest Partners and not to Facebook. By participating in this promotion you agree to a complete release of Facebook from any claims. Participation in this promotion is subject to these official rules.

11.5The Contest Sponsor, the Contest Partners and their agents and affiliates are collecting personal information about Contest Participants for the purpose of administering this Contest and shall not use and/or disclose such personal information for any purpose other than to administer the Contest unless express consent is otherwise obtained from the Participants and/or the winner of a Prize.

11.6 The value of the Prizes is not dependent upon the number of Contest entries received.

INDEMNIFICATION AND LIMITATION OF LIABILITYBY ENTERING THE CONTEST, EACH INDIVIDUAL AGREES TO INDEMNIFY, RELEASE AND HOLD HARMLESS THE CONTEST SPONSOR, THE CONTEST PARTNERS AND THEIR PARENT, AFFILIATE AND SUBSIDIARY COMPANIES, THE FACEBOOK PLATFORM, ADMINISTRATOR, ADVERTISING AND PROMOTIONAL AGENCIES, LAW FIRMS, AND ALL THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES AND AGENTS FROM ANY LIABILITY, DAMAGES, LOSSES OR INJURY RESULTING IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM THAT ENTRANT’S PARTICIPATION IN THE CONTEST AND THE ACCEPTANCE, USE OR MISUSE OF ANY PRIZE THAT MAY BE WON. NO WARRANTIES, EXPRESS OR IMPLIED, AS TO THE CONDITION, FITNESS OR MERCHANTABILITY OF THE PRIZE ARE MADE BY ANY PARTY. CONTEST SPONSOR, CONTEST PARTNERS, AND THEIR PARENTS, SUBSIDIARIES, AFFILIATES, ADVERTISING AND PROMOTIONAL AGENCIES, LAW FIRMS, AND ALL THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES AND AGENTS DISCLAIM ANY LIABILITY FOR DAMAGE TO ANY COMPUTER SYSTEM RESULTING FROM ACCESS TO OR THE DOWNLOAD OF INFORMATION OR MATERIALS CONNECTED WITH THE CONTEST.