THE ULTIMATE MADNESS 2 PROMOTION

OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. MAKING A PURCHASE WILL NOT

IMPROVE YOUR CHANCES OF WINNING.

ALL DISPUTES WILL BE RESOLVED SOLELY BY BINDING ARBITRATION AND ENTRANTS

WAIVE THE ABILITY TO BRING CLAIMS IN A CLASS ACTION FORMAT.

PROMOTION ENTRY PERIOD: The Ultimate Madness 2 Promotion (the “Promotion”) begins at

05:00:00 PM Pacific Time (“PT”) on Wednesday, July 22, 2020 and ends on Saturday, September

19, 2020 (the “Promotion Period”). During the Promotion Period, participants may submit a bracket

with his/her Entry as described herein between 05:00:00 AM PT on Wednesday, July 22, 2020 and

01:00:00 PM PT on Saturday, August 1, 2020 (the “Entry Period”).

ELIGIBILITY: The Promotion is open to legal residents of the 50 United States, including the

District of Columbia, who are age 13 or older at the time of entry. Void in Puerto Rico, Guam, the

U.S. Virgin Islands, outside the U.S., and wherever else prohibited by law. Employees of Caffeine

Inc. (the "Sponsor"), US Sweepstakes & Fulfillment Company (the “Promotion Administrator”) and

their respective subsidiaries, affiliates, advertising and promotion agencies, and the immediate

family members (spouses, parents, children, and siblings and their spouses) of, and/or those living

in the same household of each, are not eligible to enter. Promotion is subject to all applicable

federal, state and local laws and regulations.

HOW TO ENTER: During the Promotion Period, visit www.caffeine.tv/battlerap/urltv (the “Website”)

and follow all instructions to register for the Promotion including providing your full name, Caffeine

account username and email address, complete a bracket by selecting the person you believe will

win each matchup’s rap battle (each, a “Matchup”) for every round of battles during the Promotion

Period (each, a “Round”), and submit to receive one (1) entry into the Promotion (the “Entry”).

Matchups and points available to be earned for correctly guessing the winner in each Matchup in

each Round (the “Point(s)”) will be posted on the Website. Participants will earn the number of

Points available for correctly guessing the winner in the corresponding Matchup submitted with

his/her Entry. Sponsor’s decisions are final in determining winners for each Matchup and awarding

of points. Entries must be received between Wednesday, July 22, 2020 at 05:00:00 PM PT and

Saturday, August 1, 2020 at 01:00:00 PM PT. Entrants are subject to all notices posted online

including but not limited to the Sponsor’s Privacy Policy, which can be found at

https://www.caffeine.tv/privacy.html. By using and/or creating a Caffeine account, entrants are

agreeing to Caffeine's Terms of Service, Privacy Policy, and Community Rules.

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Limit: One (1) Entry per person regardless of whether entrant has more than one email

address. All entries become the property of the Sponsor and will not be acknowledged or returned.

PRIZES/APPROXIMATE RETAIL VALUE (“ARV”)/ODDS:

Grand Prize: There is one (1) Grand Prize available to be won. The Grand Prize includes $2,500

awarded in the form of a check. The ARV of Grand Prize: $2,500.

First Prize: There is one (1) First Prize available to be won. First Prize includes $1,000 awarded in

the form of a check. The ARV of the First Prize: $1,000.

Second Prize: There is one (1) Second Prize available to be won. Second Prize includes $500 to

be awarded in the form of a check. The ARV of the First Prize: $500.

The total ARV of all prizes available to be won: $4,000.

Odds of winning will depend upon the total number of eligible entries received and the outcome of

each matchup.

WINNER DETERMINATION: Upon completion of the final Matchup, the total Point scores for all

eligible Entries will be calculated to determine the Grand, First and Second Prize winners. The

Entry that earned the highest total Point score will be deemed the potential Grand Prize winner, the

Entry that earned the second-highest total Point score will be deemed the potential First Prize

winner, and the Entry that earned the third-highest total Point score will be deemed the potential

Second Prize winner. The winners will be determined on or about Monday, September 21, 2020.

In the event of a tie in determining any winner(s), the potential winner will be selected in a random

drawing from among all tied Entries by the Promotion Administrator, an independent representative

of the Sponsor whose decisions are final.

WINNER NOTIFICATION & VERIFICATION: Potential Grand and First Prize winners will be

notified via email and/or phone, and will be required to sign and return, within seven (7) days of

notification, an Affidavit of Eligibility, a Liability Waiver, an IRS W-9 Form and where allowable, a

Publicity Release (collectively, "the Releases"). These Releases will require the winner to furnish

his/her Social Security Number for the sole purpose of tax reporting, as required by law.

Potential Second Prize winner will be notified by email and required to confirm their mailing

address within 48 hours via return email. Prizes will be sent to the address on the entry form or

new address provided via email within 4-6 weeks of winner being verified.

If a winner is otherwise eligible under these Official Rules, but is nevertheless deemed a minor in

his or her state of primary residence, the prize will be awarded in the name of winner's parent or

legal guardian who will be required to execute and return the Releases on minor’s behalf, as

applicable.

If a prize notification or prize is returned as undeliverable, or if winner is found to be ineligible or not

in compliance with these rules that winner will be disqualified, and the prize may be awarded to the

Entry with the next-highest total Point score. If Sponsor is unable to determine and verify a

FINAL_Official Rules_Caffeine_Ultimate Madness 2 Promotion_CTV20-313_072220 3 | Page

potential winner after repeated alternate drawings or if Sponsor fails to receive a sufficient number

of entries to correspond to the number of prizes available to be awarded, Sponsor reserves the

right to not award such prize(s).

PRIZE CONDITIONS: Prizes are not assignable, transferable and may not be substituted except at

Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize of equal or greater value

at its discretion. Any other incidental expenses on prize not specified herein are the winner’s sole

responsibility.

Winner is responsible for all federal, state, local and income taxes associated with winning prize.

Grand and First Prize winners will be required to furnish his/her Social Security Number for the sole

purpose of preparation of tax forms as required by law. Except where prohibited by law, entry and

acceptance of prize constitute permission to use winner's name, prize won, hometown, likeness,

video recording, photographs, and statements for purposes of advertising, promotion and publicity

(including online posting) in any and all media now or hereafter known throughout the world in

perpetuity, without additional compensation, notification or permission.

GENERAL: Although subsequent attempts to enter may be received, only the first complete Entry

received from a particular entrant will be eligible; subsequent attempts by the same person to

enter, including Entries submitted with an alternate email address, will be disqualified.

Participating entrants agree to these Official Rules and the decisions of the Sponsor and the

Promotion Administrator, and release the Sponsor, the Promotion Administrator and their affiliated

companies, and all other businesses involved in this Promotion, as well as the employees, officers,

directors and agents of each (the “Released Parties”), from all claims and liability relating to their

participation in the promotion, and the acceptance and use/misuse of the prize offered.

Participating entrants assume all liability for and Released Parties shall be held harmless against

any liability for any injury, losses or damages of any kind to persons, including personal injury or

death, or injury to property caused or claimed to be caused in whole or in part, directly or

indirectly, by participation in this Promotion, acceptance, possession, or use/misuse of the prize, or

any claims based on publicity rights, defamation or invasion of privacy, or merchandise delivery.

Sponsor is not responsible for any typographical or other error in the printing of the offer,

administration of the Promotion or in the announcement of the prize.

In the event of a dispute over the identity of an entrant, entry will be deemed submitted by the

"Authorized Account Holder" of the e-mail address submitted at time of entry. Authorized Account

Holder means the natural person who is assigned to an e-mail address by an Internet access

provider, online service provider, or other organization that is responsible for assigning e-mail

addresses for the domain associated with the submitted e-mail address. Sponsor may ask any

entrant or potential winner to provide Sponsor with proof, to Sponsor’s satisfaction, that such party

is the authorized account holder of the email address associated with the entry. Entry

materials/data that have been tampered with or altered, or mass entries or entries generated by a

script, macro or use of automated devices are void. The Released Parties are not responsible for:

(i) lost, late, misdirected, damaged or illegible entries; or (ii) error, omission, interruption, deletion,

defect, delay in operations or transmission, theft or destruction or unauthorized access to or

alterations of entry materials, or for technical, network, telephone equipment, electronic, computer,

hardware or software malfunctions of any kind, or inaccurate transmission of or failure to receive

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entry information by Sponsor on account of technical problems or traffic congestion on the Internet

or at any web site or any combination thereof; or (iii) any injury or damage to entrant's or any other

person's computer related to or resulting from participating in the Promotion. By participating in the

Promotion, you (i) agree to be bound by these official rules, including all eligibility requirements,

and (ii) agree to be bound by the decisions of Sponsor and the Promotion Administrator, which are

final and binding in all matters relating to the Promotion. Failure to comply with these official rules

may result in disqualification from the Promotion.

Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, if any

fraud, technical failures or any factor beyond Sponsor’s reasonable control impairs the integrity or

proper functioning of the Promotion, as determined by Sponsor. If, for any reason, the Promotion

cannot be run as planned, Sponsor may disqualify any suspect entries or individuals from the

Promotion and any promotion it sponsors and (a) suspend the Promotion and modify the

Promotion to address the impairment, then resume the Promotion in a manner that best conforms

to the spirit of these Official Rules; and/or (b) award the prize at random from among the eligible,

non-suspect entries received up to the time of the impairment.

THE RELEASED PARTIES ARE NOT RESPONSIBLE IF THIS PROMOTION CANNOT BE

ADMINISTERED OR CONDUCTED OR ANY PRIZE CANNOT BE AWARDED DUE TO

CANCELLATIONS, DELAYS, OR INTERRUPTIONS RESULTING OR ARISING FROM ACTS OF

GOD, WAR, OR TERRORISM, CIVIL UNREST, STRIKES, SUPPLY SHORTAGES, NATURAL

DISASTERS, WEATHER, EPIDEMICS, COMPLIANCE WITH ANY LAW OR ORDER OF A

GOVERNMENTAL AUTHORITY, OR ANY OTHER SIMILAR ACT, EVENT, OR OCCURRENCE

BEYOND THE REASONABLE CONTROL OF THE SPONSOR. BY PARTICIPATING IN THIS

PROMOTION, PARTICIPANT AGREES THAT THE RELEASED PARTIES WILL NOT BE

RESPONSIBLE OR LIABLE FOR ANY INJURIES, DAMAGES, OR LOSSES OF ANY KIND,

INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES

TO PERSONS, INCLUDING DEATH, OR TO PROPERTY ARISING OUT OF ACCESS TO AND

USE OF ANY WEBSITE ASSOCIATED WITH THIS PROMOTION OR THE DOWNLOADING

FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM SUCH SITE, AS APPLICABLE.

FURTHER, SPONSOR SHALL NOT BE RESPONSIBLE FOR ANY CANCELLATIONS, DELAYS,

DIVERSIONS, CHANGES IN SERVICE OR ACCOMMODATIONS OR SUBSTITUTIONS, OR

FOR ANY ACTS OR OMISSIONS BY ANY THIRD PARTIES BEYOND ITS REASONABLE

CONTROL, INCLUDING AIR CARRIER(S) AND OTHER TRANSPORTATION COMPANIES;

LODGING, RESTAURANT OR OTHER HOSPITALITY PROVIDERS; ENTERTAINMENT

PROVIDERS, VENUES OR ARTISTS; OR OTHER THIRD PARTY PROVIDERS SUPPLYING

ANY SERVICES OR COMPONENTS OF THE PRIZE(S) TO WINNERS AND/OR THEIR GUESTS,

OR FOR ANY RESULTING INJURIES, INCLUDING MONEY DAMAGES, COSTS AND

EXPENSES, PROPERTY DAMAGES, PERSONAL INJURIES OR DEATH RESULTING

THEREFROM.

LEGAL WARNING: ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT AN ENTRANT, TO

DAMAGE, DESTROY, TAMPER OR VANDALIZE THIS WEB SITE OR INTERFERE WITH THE

OPERATION OF THE PROMOTION, IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND

SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND DILIGENTLY PURSUE ALL

REMEDIES AGAINST ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY

LAW.

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GOVERNING LAW AND LIMITATION OF LIABILITY: All issues and questions concerning the

construction, validity, interpretation and enforceability of these Official Rules or the rights and

obligations of entrants, Sponsor or the Released Parties in connection with the Promotion will be

governed by and construed in accordance with the internal laws of the State of California, without

giving effect to any choice of law or conflict of law rules or provisions that would cause the

application of any other laws.

BY ENTERING THE PROMOTION, ENTRANT AGREES THAT TO THE EXTENT PERMITTED

BY APPLICABLE LAW: (A) ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION

ARISING OUT OF OR CONNECTED WITH THE PROMOTION, OR ANY PRIZE AWARDED,

WILL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION;

(B) ANY AND ALL CLAIMS, JUDGMENTS AND AWARDS WILL BE LIMITED TO ACTUAL

THIRD-PARTY, OUT-OF-POCKET COSTS INCURRED (IF ANY) NOT TO EXCEED TEN

DOLLARS ($10.00), BUT IN NO EVENT WILL ATTORNEYS’ FEES BE AWARDED OR

RECOVERABLE; (C) UNDER NO CIRCUMSTANCES WILL ANY ENTRANT BE PERMITTED TO

OBTAIN ANY AWARD FOR, AND ENTRANT HEREBY KNOWINGLY AND EXPRESSLY WAIVES

ALL RIGHTS TO SEEK, PUNITIVE, INCIDENTAL, CONSEQUENTIAL OR SPECIAL DAMAGES,

LOST PROFITS AND/OR ANY OTHER DAMAGES, OTHER THAN ACTUAL OUT OF POCKET

EXPENSES NOT TO EXCEED TEN DOLLARS ($10.00), AND/OR ANY RIGHTS TO HAVE

DAMAGES MULTIPLIED OR OTHERWISE INCREASED; AND (D) ENTRANTS’ REMEDIES ARE

LIMITED TO A CLAIM FOR MONEY DAMAGES (IF ANY) AND ENTRANT IRREVOCABLY

WAIVES ANY RIGHT TO SEEK INJUNCTIVE OR EQUITABLE RELIEF. SOME JURISDICTIONS

DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY, SO THE ABOVE MAY NOT

APPLY TO YOU.

DISPUTES: The parties hereto each agree to finally settle all disputes only through arbitration;

provided, however, the Released Parties shall be entitled to seek injunctive or equitable relief in the

state and federal courts in San Mateo County, CA and any other court with jurisdiction over the

parties. In arbitration, there is no judge or jury and review is limited. The arbitrator’s decision and

award is final and binding, with limited exceptions, and judgment on the award may be entered in

any court with jurisdiction. The parties agree that, except as set forth above, any claim, suit, action

or proceeding arising out of or relating to this Promotion shall be resolved solely by binding

arbitration before a sole arbitrator under the streamlined Arbitration Rules Procedures of JAMS Inc.

(“JAMS”) or any successor to JAMS. In the event JAMS is unwilling or unable to set a hearing date

within fourteen (14) days of the filing of a “Demand for Arbitration”, then either party can elect to

have the arbitration administered by the American Arbitration Association (“AAA”) or any other

mutually agreeable arbitration administration service. If an in-person hearing is required, then it will

take place in Redwood City, CA. The federal or state law that applies to these Official Rules will

also apply during the arbitration. Disputes will be arbitrated only on an individual basis and will not

be consolidated with any other proceedings that involve any claims or controversy of another party,

including any class actions; provided, however, if for any reason any court or arbitrator holds that

this restriction is unconscionable or unenforceable, then the agreement to arbitrate doesn’t apply

and the dispute must be brought in a court of competent jurisdiction in Redwood City, CA. Sponsor

agrees to pay the administrative and arbitrator’s fees in order to conduct the arbitration (but

specifically excluding any travel or other costs of entrant to attend the arbitration hearing). Either

party may, notwithstanding this provision, bring qualifying claims in small claims court.

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PRIVACY: As a condition of entering the Promotion, each entrant gives consent for Sponsor to

obtain and deliver his or her name, address and other information to third parties, including

Promotion Administrator, for the purpose of administering this Promotion and to comply with

applicable laws, regulations and rules, including, without limitation, the storing of your personal

information for purposes of complying with state record retention requirements. Any information

entrant provides to Sponsor may be used to communicate with entrant in relation to this Promotion

or on a Promotion winner’s list. Personal information collected from entrants are subject to the

Sponsor’s Privacy Policy, which can be found at https://www.caffeine.tv/privacy.html.

OFFICIAL RULES REQUEST: To request a copy of the Official Rules, see

www.caffeine.tv/battlerap/urltv or send a self-addressed, stamped envelope by September 21,

2020, to: The Ultimate Madness 2 Promotion Official Rules Request, PO Box 25466, Rochester,

NY 14625-0466.

WINNER CONFIRMATION REQUEST: For a written confirmation of the winner (available after

09/21/20), send a stamped, self-addressed envelope (no later than 10/19/20), to: The Ultimate

Madness 2 Promotion Winner Confirmation Request, PO Box 25466, Rochester, NY 14625-0466.

SPONSOR: Caffeine Inc., 570 El Camino Real #150-408, Redwood City, CA 94063.

PROMOTION ADMINISTRATOR: US Sweepstakes & Fulfillment Company, 625 Panorama Trail,

Suite 2100, Rochester, NY 14625. 1-800-620-6044

Void outside the US, in Puerto Rico, Guam, the U.S. Virgin Islands and wherever else

prohibited by law.

All trademarks used herein are the property of their respective owners in the United States and