HOT WHEELS™ Ultimate Collector Contest OFFICIAL RULES




PROMOTION ENTRY PERIOD: Contest begins at 5:00 p.m. Pacific Time (PT) on 10/15/18 and ends at 11:59 pm Pacific Time (PT) on 12/31/18 ("Entry Period").

SPONSOR: Mattel, Inc., 333 Continental Blvd., El Segundo, CA 90245 ("Sponsor").

ADMINISTRATOR: Ventura Associates International LLC, 494 Eighth Avenue, Suite 1700, New York, NY 10001, an independent judging organization whose decisions are final and binding with respect to the Contest (“Administrator”).

ELIGIBILITY: Hot Wheels™ Ultimate Collector Contest (“Contest”) is open to legal residents of the 50 United States and D.C., 18 or older at time of entry, who is a Hot Wheels™ Ultimate Collector (defined as being a Collector and having the Collection before October 14, 2018) and who meet the eligibility requirements detailed in this section. The Contest and any Website (defined below) pages and advertisements relating thereto are intended for viewing within the United States only. Employees, officers and directors of Sponsor, Administrator, The Kroger Company, and their respective, affiliated and subsidiary companies, advertising and promotional agencies and suppliers of promotion materials and services, and any other entity engaged in any way in the development, production, printing, distribution or execution of the Contest (collectively " Contest Entities") and members of the immediate family or household of such individuals are not eligible. ("Immediate family" means spouse and parents, siblings and children and their spouses, whether or not residing with the ineligible individual.) Void in Puerto Rico and U.S. territories and where prohibited or restricted by law.

BRIEF OVERVIEW OF CONTEST: This Contest is being conducted in two (2) phases as follows:

Phase 1 / Entry Phase (“Entry Phase”): Hot Wheels™ Ultimate Collector(s) are invited to show off their collection by creating and submitting up to 2 (two) photos (“Photo(s)”) that best shows your current collection and answering a few questions at www/ (“Website”). During the period commencing on or about 9:00 AM (PT), October 15, 2018, and ending at 11:59 PM (PT) December 31, 2018 (“Entry Period”), you (as the “Entrant” “Hot Wheels™ Ultimate Collector”) may compete for a chance to win one (1) Grand Prize Winner (see below for definitions and more details). If the Photo(s) includes a person, only the Entrant can be shown, however, it is not required to include a person in the Photo(s). Once you have created your photo(s), submit your Entry by visiting the Website and by following these steps: (a) please enter your first and last name along with your own email address; (b) click the “Browse” button or other similar button to upload your photo(s), (c) answer a few questions with your submission, such as, but not limited to (1) How many cars are in your collection? (2) How many treasure hunts do you have in your collection?  (3) How many super treasure hunts do you have in your collection? (4) What’s your favorite piece in your collection? (“Entry”) and (d) submit. Upon completion, Entrant will receive one (1) Entry into the Contest.   

Entries must be appropriate for PG audiences as determined by Sponsor. 

Phase 2 / Winner Selection (“Judging Phase”): Judging will take place between January 2nd, 2019 and January 16th, 2019. The Judges (as defined below) will score the eligible Entries based on the Criteria below in order to select one (1) potential Grand Prize Winner (“Grand Prize Winner” or “Winner”), subject to verification and compliance with these Rules (“Rules”) and Sponsor’s Terms of Use, located at (“TOU”).

Limit one (1) Entry per person per email address (“Address”), regardless of whether a person has more than one (1) Address or more than one person uses the same Address. If you attempt or are suspected of attempting (in the sole discretion of Sponsor or Administrator) to circumvent this limitation by any means, including but not limited to establishing multiple email accounts, you may be disqualified from the Contest. Any duplicate or materially similar Entries will be disqualified. In the event that the same Entry is received from more than one (1) Entrant, the Entry will be deemed to be submitted by the first Entrant who the Entry was received from.  Entries become the property of the Sponsor and will not be returned. Proof of submission does not constitute proof of receipt. The "authorized account holder" is defined as the natural person to whom the email address is assigned by an Internet service provider, online service provider or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. If a dispute cannot be resolved to Sponsor's satisfaction, the affected entry will be deemed ineligible.

Entrants (as defined) may not have been convicted of a felony. By entering, each Entrant understands and agrees that, if selected as the potential Winner (as defined below), the Entrant will be required to consent to a background check; and, failure to sign such consents and authorizations and/or to furnish all required information will result in disqualification. In addition, Sponsor reserves the right in its sole discretion, to disqualify any Entry (as defined below) and/or disqualify the potential Winner if the results of such background check reveal that the Entrant and/or potential Winner is not eligible to participate in the Contest or has been convicted of, or is currently charged with, a felony or a crime of moral turpitude, as determined by Sponsor in its sole discretion. Void where prohibited and subject to all applicable federal, state, local, and municipal laws and regulations.

WHAT THE JUDGES ARE LOOKING FOR: Sponsor’s appointed panel of judges consisting of employees of Sponsor (“Judges”) will score the eligible Entries based on the following criteria (“Criteria”): Creativity of Display and Collection (45%), Uniqueness of Collection (20%), Size of Collection (20%), and Hot Wheels Branding in Display (15%). The Judges will choose the top one (1) highest-scoring Entry from the Criteria.

BONUS ENTRY:  The Entrant may earn a bonus entry by submitting a photo of from their personal collection of any “Rare Cars Pieces” with your submission (“Bonus”).  Bonus entries are determined by Sponsor in its sole discretion and the decision of the Judges shall be final and binding.

TIED ENTRIES:  In the event of a tie, the tie will be broken by the Judges based on the first Criterion – Creativity of Display and Collection. The decision of the Judges shall be final and binding.

ENTRY REQUIREMENTS, LIMITATIONS & GUIDELINES: Entries should adhere to all specifications included in these Rules. Any Entry that fails to meet the specifications in these Rules may be disqualified, as determined by Sponsor in its sole discretion. All Entries must be received during the Entry Period. Proof of submitting an Entry does not constitute proof of receipt or entry into the Contest. 

DO’s & DON’Ts:


·         Do protect your privacy. First names only.
Please avoid any last names or other personal information in your Photo(s).

·         The Entrant can be in the photo(s) or not that is the Entrant’s decision, it is not required, however no other person may be in the Photo(s).

·         Do show and tell us about your collection according to the entry instructions.


·         Don’t show any brands.
Avoid visible/recognizable use of brands (other than Hot Wheels branded items) on clothes, shoes, in the background, or anywhere. Avoid wearing clothes with visible logos.

·         Don’t include anyone besides you (“the Entrant”) (1) person in the Photo(s) submission.

·         Don’t be rude or profane.
Avoid rude gestures and other inappropriate stuff, and for your safety, don’t try any risky moves or perform any dangerous stunts.

·         Don’t wear revealing clothing or display suggestive movements.

·         Don’t go too long or too big.
 100 MB max!

·         Don’t forget to answer the questions provided within the entry page.


a.       The Entry must be authorized. This means that you must have the legal right and any permissions necessary to submit the Photo(s) into the Contest.  By submitting the Photo(s), you hereby represent that you have all rights necessary to submit the Entry, distribute the Photo(s) through the Website or any other website as well as possibly in a TV spot and to grant to Sponsor the rights set forth herein.

b.      The Entry must be your original work and must not infringe the copyright, trademark, privacy, publicity or any other intellectual property right of any person or entity.

c.       The Entry must meet all specifications set forth by Sponsor in these Rules and/or Instructions, including, without limitation, Format, duration, file Size, standards and practices requirements and any other specifications.

d.      The Entry must not, in the sole discretion of Sponsor, contain any inappropriate content including but not limited to, material which is (or promotes activities which are) abusive, harassing, threatening, an invasion of a right of privacy of another person, bigoted, hateful, racially offensive, discriminatory (based on race, sex, religion, national origin, physical disability, sexual orientation or age), violent (e.g., relating to murder, the sales of weapons, cruelty, abuse, etc.), vulgar, obscene, pornographic or otherwise sexually explicit, harmful or can reasonably be expected to harm any person or entity, profane, offensive or otherwise objectionable as determined by Sponsor and/or Administrator in their sole discretion; must not contain material which is (or promote activities which are) illegal or encourage or advocate illegal activity or the discussion of illegal activities with the intent to commit them (including but not limited to Photo(s) that are, or represent an attempt to engage in, child pornography, stalking, sexual assault, fraud, trafficking in obscene or stolen material, underage drinking, drug dealing and/or drug abuse, harassment, computer hacking, theft, or conspiracy to commit any criminal activity) or otherwise unlawful. The Entry must not violate these Rules or the TOU.

e.       The Entry must not disparage the Entities.

f.        Any Entry that fails to meet Sponsor's specifications may be disqualified. 

g.       You represent and warrant that: (i) you are the sole and exclusive owner of the Entry and all rights in and to the Photo(s); (ii) you have the full and exclusive right, power and authority to submit the Entry to Sponsor upon the terms and conditions set forth herein; (iii) no rights in the Entry have previously been granted to any person, firm, corporation or other entity or otherwise exercised or exploited; (iv) the Entry has not been submitted for any other contest(s) and it has not won any previous awards or Prize (as defined below); and (v) the full use of the Entry or any part thereof will not in any way violate or infringe upon any copyright (statutory or otherwise), constitute a libel or defamation of or an invasion of the rights of privacy or publicity of, or otherwise violate or infringe upon any other personal, property or other rights of any person, firm, corporation or other entity or subject Sponsor to any costs or liability of any kind or nature whatsoever.

If Sponsor believes that the Entry does not comply with these Rules or that the Entry potentially or actually infringes upon the copyright, or other rights of any third party, Sponsor reserves the right in its sole discretion to disqualify and remove any Entry at any time. Sponsor’s decisions’ regarding the Entries is final and binding and not subject to challenge or appeal.

One (1) Grand Prize Winner: A three (3) day/two (2) night trip for the Grand Prize Winner and one (1) guest (the “Guest,” and together with the Grand Prize Winner is the “Group”) to Los Angeles, California (“Location”), on Sponsor-selected dates to visit with the Mattel Hot Wheels Headquarters to meet with the design team at the “Design Center experience” (“Meet and Greet”), timing subject to Hot Wheels designers availability consisting of the following elements for the Group (“Trip”): [1] hotel accommodations at a Sponsor-selected hotel (exact location of hotel determined by Sponsor) (one standard room/double occupancy, including room tax) for two (2) nights; [2] a Meet and Greet (timing subject to Hot Wheels designers availability) with Hot Wheels designers in the Design Center experience; [3] if Grand Prize Winner’s residence is located more than two hundred fifty (250) miles from the Location, round-trip coach air transportation will be provided on a Sponsor-selected carrier between a Sponsor-selected major metropolitan airport near Grand Prize Winner’s residence (“Airport of Origin”) and a Sponsor-selected airport in or near the Location; but if Grand Prize Winner’s residence is located two hundred fifty (250) miles or less from the Location, no airfare will be provided; [5] hotel/Meet and Greet transfers, and [6] airport/hotel transfers will be provided. All expenses not specifically mentioned herein are not included and are solely the Grand Prize Winner’s responsibility, including, but not limited to: round-trip transportation between the Grand Prize  Winner’s residence and any Airport of Origin, alcoholic beverages, tax, food, gratuities and tips, insurance, laundry service, merchandise, parking, room service, service charges, souvenirs and telephone calls. Travel and lodging are subject to availability, certain restrictions, blackout dates and Sponsor’s approval. Meet and Greet timing is subject to talent availability. Airline carrier and hotel regulations and conditions, including, but not limited to, any age restrictions and requirements, apply.

As a condition of accompanying the Winner on the Trip, Guest will be required to consent to a background check; and, failure to sign such consents and authorizations and/or to furnish all required information will result in such Guest not being allowed to accompany the Winner on Trip. In addition, Sponsor reserves the right, in its sole discretion, to refuse to allow a person selected as the Winner’s Guest to accompany the Winner on the Trip if the results of such background check reveal that such initially selected Guest has been convicted of a felony or a crime of moral turpitude, as determined by Sponsor in its sole discretion, in which case the Winner may choose an alternate Guest (who will also be subject to a background check). Should Sponsor determine that such substitute Guest is also not permitted to accompany the Winner on the Trip based on the results of background check, Sponsor will have no liability of any kind (either to a Winner, proposed Guest or any third party). If Winner elects to take the Trip without Guest, components of the Trip will be awarded in increments/quantities suitable for the actual number of travelers and Winner will not receive any compensation or substitute/alternate Prize for same. 

Winner and Guest will be required to execute and return a Release of Liability and Publicity Release (where allowed by law) prior to participation. Winner and Guest are solely responsible for obtaining any and all necessary travel documents (e.g., valid photo I.D., credit card, Passport, etc.) before departure of the Trip. Any picture identification requirements associated with air travel are the Winner’s and its Guest’s responsibility. Guest must be eighteen (18) years of age or older, or if any such travel companion is under the age of majority in his or her state of primary residence (a “Minor”), the Winner must be such Minor’s parent or legal guardian. Exact dates will be shared once confirmed and at Sponsor’s discretion. Travel arrangements must be made through Sponsor’s agent and Sponsor shall determine airline and flight itinerary in its sole discretion. Once the travel schedule has been arranged, it cannot be altered and failure of Grand Prize Winner to follow such schedule shall not obligate Sponsor in any way to provide him/her with alternate arrangements. Releasees are not responsible for airline cancellations or delays. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. Approximate retail value (“ARV”) for Grand Prize Winner: $4,850, which will vary depending upon points of departure and destination and seasonal fluctuation of hotel rates and airfares.

WINNER: On or about January 21st, 2019, potential Grand Prize Winner will be notified via email to obtain his/her mailing address as well as any additional required information or responses. Once a mailing address is available, the potential Grand Prize Winner will be sent paperwork by overnight delivery service. At the sole discretion of the Administrator, disqualification, forfeiture and the selection of an alternate winner may result from any of the following: [1] a potential winner’s failure to respond to notification within three (3) business day after transmission; [2] the return of an email notification as undeliverable after three (3) attempts; [3] the return of any other notice or a prize as undeliverable; [4] a potential winner’s failure to provide Administrator with satisfactory proof of age, identity, and residency; [5] a potential winner’s failure to provide Administrator with satisfactory proof that he/she  is the authorized account holder of the Address associated with the winning Entry; [6] a potential winner’s failure to provide required additional information upon Administrator’s request; [7] the potential Grand Prize Winner’s failure to execute and return an Affidavit of Eligibility/Liability/Publicity Release within five (5) business days after its mailing; [8] the potential Grand Prize Winner’s failure to be available to complete the Trip on a Sponsor-selected date before November 15th, 2019; [9] any other non-compliance with Rules. In the event of any prize forfeiture, the Administrator may, in its sole discretion, award or not award the forfeited prize to an alternate winner. All Guests will be required to execute a Release of Liability prior to ticketing. All taxes are solely the responsibility of the Grand Prize Winner will receive an IRS Form 1099 reflecting the value of his/her prize.

GENERAL CONDITIONS: Sponsor and/or Administrator is not responsible for any change of email address If any notification is returned as undeliverable, or if Potential Grand Prize Winner is not reachable at email address or phone number provided, Potential Grand Prize Winner will be disqualified and prize will be awarded to an alternate Potential Grand Prize Winner selected at random from all eligible Entries received. If Prize is forfeited, it may be awarded, at the Sponsor's discretion, to an alternate Potential Winner selected from among all eligible non-winning entries. All taxes (including but not limited to federal, state, local, sales and income tax) are the Winner's responsibility. Except where prohibited by law, entry and acceptance of Prize constitute permission to use Winner's name, prize won, hometown, likeness, photographs and statements for purposes of advertising, promotion and publicity (including online posting) in any and all media now or hereafter known throughout the world in perpetuity, without additional compensation, notification or permission. Any depiction of the Grand Prize is for illustrative purposes only. No transfer of Grand Prize to a third party is permitted. No groups, clubs or organizations may participate in this offer or reproduce or distribute any portion of these rules or entry forms to its members. All persons, by participating in this contest, agree to be bound by these Rules and the decisions of the Sponsor and Administrator shall be final and binding.

RELEASES: Entrants agree to release, defend and hold harmless Contest Entities as well as the employees, officers, directors and agents of each, from all claims and all liability, claims or actions of any kind whatsoever for injuries, damages or losses of any kind to persons (including death) and property which may be sustained in connection with either directly or indirectly, 1) the awarding, receipt, ownership, use or misuse of the grand Prize awarded herein; or 2) participation in the Contest or any Grand Prize-related activities, including but not limited to traveling to or from any Grand Prize-related activity. Sponsor is not responsible if Contest cannot take place or if Prize cannot be awarded due to travel cancellations, delays or interruptions due to acts of God, acts of war, natural disasters, weather or acts of terrorism. Winner assumes all liability for any injury or damage caused or claimed to be caused by participation in this Contest or use or redemption of Grand Prize. Contest Entities assume no liability or responsibility in connection with the safety or performance of Grand Prize awarded hereunder nor in connection with any warranty or representation therewith.

By entering the Contest, entrant affirms that they have read, understood and accepted these Rules. The laws of California apply to and govern Contest, and any claims must be raised and resolved in California. Any information collected by entering the Contest shall be used only in a manner consistent with these Rules and the Sponsor's privacy statement found at

The Sponsor reserves the right to cancel or modify the Contest if fraud, technical failures or any other factor beyond Sponsor's reasonable control impairs the integrity of the Contest, as determined by Sponsor in its sole discretion. In such event, Sponsor will award any prize at random from among the eligible, non-suspect entries received for the Contest up to the time of the impairment. The Sponsor is not responsible for human errors, or any error, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions of any kind, or inaccurate transmission of or failure to receive entry information by Sponsor on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. Sponsor is also not responsible for any injury or damage to an entrant's or any other person's computer related to or resulting from participating in or downloading any materials in conjunction with the Contest.

CAUTION: Any attempt by an entrant to deliberately damage Website or undermine the legitimate operations of the Contest is a violation of criminal and civil laws, and should such an attempt be made, the Sponsor reserves the right to seek damages from any such person or persons to the fullest extent permitted by law.

WINNER'S NAME: For the Winner's name, send a self-addressed stamped envelope on or before March 1st, 2019, to: HOT WHEELS™ Ultimate Collector Contest, Winner, c/o Ventura Associates, Dept. HD, 494 Eighth Avenue, Suite 1700, New York, NY 10001

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